When it comes to the development, commercialisation, and commerce of the beauty industry, the United States is among the world’s leaders. Many well-known American cosmetics companies have gone global, combining makeup tools, hair care, skin care, perfumes, and other wellness items.
As one of the world’s leaders, the country has become a hub for high-end beauty manufacturing. Many brands ranging in their class have entered the USA market. So, everyone interested in high-quality items can find numerous options for specific requirements and budgets.
American cosmetics history
Upper-class men and women in America wore makeup in the 18th century. But immediately after the Revolution, it became socially undesirable for either sex to wear conspicuous “paint” items like coloured tools for lips, skin, eyes, and nails. However, things have changed over time.
During the First World War, the US beauty business exploded. More developments emerged, such as nail and hair lacquer, eye shadow, eyebrow pencils, face packs composed of fragrant mud, and nail polishes in oval tubes. However, many believed that tried-and-true traditional recipes provide the best results for maintaining a youthful appearance.
Now, the American cosmetics sector is booming, helped by the popularity of beauty tools and the high-end products offered by the most well-known makeup and skincare brands.
US beauty trends
The country is a real trendsetter. Notably, during the pandemic in 2020, manufacturers focused on alleviating stress and anxiety, such as sensorial-changing face masks in the skin care industry and essential oil-infused body washes/shower gels.
Moreover, the American cosmetics industry has developed thanks to digitalisation. Investigating new materials, recycling systems, and solutions that enhance environmental resource management are all areas where this trend’s rise has facilitated the sector’s sustainable development.
Upcycled components are becoming more desirable in products as customers grow more concerned about environmental impact and ingredient lists. Although recycled ingredients have been created for quite some time, 2021 has seen a surge in introducing new upcycled components and exploring new sources.
American cosmetics brands
The United States is a major market for full-service providers and distributors, and trend-spotters looking for cutting-edge solutions. Thus, you can find elite, middle-market, mass-market, and other brand types for any taste and budget:
NYX Professional Makeup;
You may find and buy American cosmetics products in MAKEUP online store by various criteria, including the name, manufacturer, category, and more. Pick the most suitable alternative with our comprehensive descriptions and reviews from previous buyers. Your purchase will be processed immediately, and one of our delivery experts will deliver it to the specified location as soon as possible.