Mascara

The beauty of women's eyes was praised at all times. Even in ancient Egypt, women used cosmetics to emphasize the expressiveness of their eyes, while Chinese geishas still learn how to enchant men with their look. Eye care cosmetics have always been and will be an integral attribute of any make-up. It is impossible to imagine an evening or a stage makeup without the finishing touches of eyeliner and mascara.

Light face painting with mascara can make every woman look more attractive. Decorative eye cosmetics are just as important part of every woman’s life as tooth brushing and morning exercises.

All mascaras are different, but each of them is unique

There are many types of mascara. The most popular of them are volumizing, lengthening, curling and lash defining.

• Volumizing cosmetics is the most popular and purchased. Its advanced formula makes your lashes more voluminous. It contains natural mineral components, waxes and vitamins that prevent eyelash loss. With the help of special bristles, the brush of uniform density raises eyelashes and creates an incredible volume. Such a product is applied in several stages. Start from the roots and apply in zig-zag motions upwards till the end.
• Lengthening agents contain some special particles: silk fibres, nylon and microparticles. By sticking to the eyelashes, they visually lengthen, raise and stretch them. A special spiral brush helps you cope with the task. Essential microelements and vitamins care for your lashes, moisturizing them and maintaining their flexibility and elasticity. 
• Curling items from Lancome can do wonders with straight and short lashes. It contains natural ingredients and vitamins that contribute to the growth and strengthening of eyewinkers. It has a thicker texture than other types. It thickens, envelops and curls up, creating the impression of a wide-eyed gaze. A special brush has dense small and large bristles that help create extraordinary volume.
• Lash defining items has emerged relatively recently. An innovative soft twist brush of the mascara PUPA envelops and carefully paints your eyelashes from all sides, making them look thicker, richer and more voluminous. Its formula with cellulose doesn’t weigh the lashes down, while the polymers make this agent long-lasting. The lash defining mascara doesn’t clump or flake off.

Why choose high-quality product

Mascara is “a little black dress” of the make-up world – this is an essential tool for eye makeup. It looks amazing and adds expressiveness and attractiveness (and sometimes even mysteriousness, seductiveness and irresistibility) to your image. Therefore, this product can be found in every modern woman’s bag as a must-have item with unmatched opportunities.

According to the reviews at the MAKEUP store, a good beauty product has the power to create miracles of transformation. The professionally designed formula can work in different directions- from giving your eyes the luxury volume, enchanting length and flirty curve, complementing/finishing your makeup and emphasizing the shape of your eyes to nourishing, regenerating and strengthening your lashes and stimulating their growth.