Bourjois

The French company Bourjois has almost 160 years of history and is headquartered in Paris. The brand creates decorative cosmetics, skincare treatments, and perfumes. Many customers consider the company's products an example of a perfect combination of affordable price and high quality.

The most iconic beauty solutions, which ensured the worldwide popularity of the TM, were found in foundations and blushes. Girls and women of various ages repeatedly noted that these products made them Bourjois fans. However, this is not the company's only positive influence on the development of the beauty industry as a whole.

Development history of the French brand Bourjois

Joseph-Flbert Ponsin was a Frenchman who used to work as a stage actor. Initially, the man was engaged in creating cosmetics, which Parisian actors used for performances. One of the first goods invented by Ponsin was dry blushes. In the second half of the 19th century, such decorative cosmetics did not exist. Entirely naturally, this development created a furore.

Before, the world used oily texture blushes that did not stick during the show and drip down the face when in contact with sweat. The Bourjois product was created especially: Poncin mixed pigment and powder and baked the compound in the oven. This solution was applied to the face, stayed perfectly on top of the powder, and created a necessary blush. Over 35 years, the brand's product line had grown from one good to 700 items.

Other iconic trademark inventions:

• added floral fragrance and ground pearls to blushes for the first time;
• developed the rice powder;
• created a double-sided mascara that creates extra volume in the lashes through a white silicone base;
• created a brush for loose cosmetics that made working with bright pigments easier and prevented over-use.

Although the American Coty Corporation bought Bourjois in 2014, the TM still adheres to the traditions established a century and a half ago. New items appear on the shelves in an updated design or composition every season to make women customers even more appealing. The team members come up with new shades or provide textures that are as comfortable as possible for everyday use.

The company's contemporary concept and inspiration

The label has always been fascinated by the beauty and sophistication of Parisian women. While TM initially developed its goods towards the middle of the 20th century, it was inspired by independent, self-sufficient women. Its advertising posters always portrayed beautiful, stylish, and seductive French females. Bourjois have upheld this concept until now.

The manufacturer focuses customers' attention on the fact that beauty is a game. It would be best if you took it easy to create a new image and to highlight accents, rather than sacrificing your individuality for fashion. The company's product lines are full of tools that help create that famous French beauty look and accentuate their individuality.

The reviews in MAKEUP online store will help you better know the properties of the wares and choose your perfect cosmetics bag. The shop's customers always leave an opinion on the TM goods, advising on the best solutions for your image.