Foundation
- DEALGet a gift with purchaseBuyHITBuyHITBuyHITBuyHITBuyHITBuyHITBuyDEALDermacol Make-Up CoverHigh Coverage FoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£12.4 £0BuyHITBuyHITBuyHITBuyHITBuyDEALGet a gift with purchaseBuyDEALBuyBuyHITBuyHITBuyHITBuyDEALMaybelline New York Super Stay 30H Active WearLong-Lasting FoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£9.67 £0BuyDEALBuyHITBuyHITBuyDEALGet a gift with purchaseBuyBuyDEALShiseido Synchro Skin Radiant Lifting Foundation SPF 30Long-Lasting FoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£32.5 £0BuyHITBuyDEALNYX Professional Makeup Can't Stop Won't Stop Full Coverage FoundationFoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£12.94 £0BuyHITLa Roche-Posay Toleriane Teint Mineral Compact-Powder Complexion Corrector SPF25Correcting Compact Powder£22.7 £24.47BuyDEALPaese Long Cover FluidFoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£12.58 £15.6BuyDEALEveline Cosmetics Liquid Control HD Mattifying Drops FoundationMattifying Face FoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£9.1 £10.99BuyBuyBuyDEALEveline Cosmetics Wonder MatchFoundationSpecial offerBuy 2 pcs to get -10% off every 2nd item. Shade or size to which the offer applies is marked with an asterisk.£12.7 £13.56BuyHITBuyHITBuyDEALGet a gift with purchaseClinique Even Better Clinical Serum Foundation SPF 20Correcting Foundation with SPF20 & 3-Serum Technology£32.8 £43.7Buy36 of 1063 productMore products
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Reviews on Foundation- Excellent foundation and service from makeup. UkCChristineLancome Teint Idole Ultra Wear SPF15Foundation
- Love makeupuk ! Great price for double wear!EEphphathaEstée Lauder Double Wear Stay-in-Place Makeup SPF 10Foundation
- Very cool fluid! I have light skin and bought the shade 1N1 Ivory Nude, it fits perfectly. Before applying, you need to moisturize the skin well if...IIrinaEstee Lauder Double Wear SheerLong-Wear Tinted Fluid SPF 20
- Amazing online shop. My MAC foundation was £10 cheaper and they also offered free and quick shipping!AAlexaMAC Studio Fix Fluid SPF15Liquid Face Foundation
- Really pleased with my purchase, excellent price and superb customer service. Thankyouddiane hortonClinique Beyond Perfecting Foundation and ConcealerLong-Lasting Foundation
- Perfect!DDuyguPharmaceris F Intense Coverage Mild Fluid Foundation SPF20Delicate Tinted Fluid SPF20
- Perfect foundationMMartaGolden Rose Total Cover 2in1 Foundation & ConcealerFoundation & Concealer
- I love this foundation it goes on really smooth & lasts Also there is great communication with makeup.uk I would 100% buy from...JJeanPaese Collagen Moisturizing FoundationFoundation
- The best!!!!MMaryFelicea Natural FoundationNatural Face Foundation
- Love this face powder cream goes on so smoothly and looks flawlessAAnuMax Factor Miracle Touch Skin Perfecting Foundation SPF30Foundation Powder-Cream
- Really nice foundation, very smooth, looks dark before applying but on the fence looks lighterAAnnaPierre Cardin HD Blur FoundationFoundation
- Very good! 5 year my favourite!OOlenaMaybelline AffinitoneFoundation
- The beast concealer i have ever usedRRaniaTopFace Sensitive Mineral 3 in 1 ConcealerConcealer
- Easy transaction, great communication and fast delivery…oh yes ….and a great price! Many thanksLLynne GoodwinRimmel Lasting Finish 25H Liquid FoundationFace Foundation
- This has to be the best foundation yet. It covers perfectly, does not come off and it literally blends so well that it makes you look like you have...DDCMax Factor Lasting PerformanceFoundation
- The foundation is really cool. It doesn't clog pores. It's nice that it doesn't dry out the skin. The shade is a perfect match. I don't really like...KKarinaTopFace BB Skin-Editor Matte FinishFoundation
- Very happy with the quick delivery and have used this foundation for many years and it gives me excellent long lasting coverage.MMichelleEssence Soft Touch MousseFoundation Mousse
- This foundation has the same horrible formula like the one you could get 25 years ago. Yes it's cheap and it's cheap for a reason. Very dry and...KKarolinaSoraya Glam Make-UpFoundation
- It's a good light coverage foundation. I have a dry skin and its easy to apply It. It has satin finish and I would say this product would be good...KKarolinaLirene It’s A Match SPF15Mineral Foundation
- Girls, take it without hesitation! Actually, I always used to take either powder or foundation only to apply on my nose because this area always...IInnaEnough 8 Peptide Full Cover Perfect Foundation SPF50+ PA+++Peptide Foundation
Recently viewedFoundationThe first skin tints were used by women of Ancient Egypt, Greece and India. They mixed flour, chalk, and oils and distributed this composition over their face to achieve noble paleness. Later, they started to use a white lead and rice flour, which were harmful to health.
How the first foundation appeared
- We owe the invention of the modern foundation to Max Factor and cinema. The famous make-up artist set the goal of creating make-up paint that wouldn't give the effect of a mask or dry and crack under the lights. In 1935, he presented a new product based on liquid pigments and talc, which was recognized as revolutionary.
- Foundation is an indispensable tool for creating a day, night and festive look. After all, it is important to prepare the skin before applying bright eyeshadows and lipstick palettes. If you want to get a fantastic result, you need to choose the right item that won't clog the pores, tighten and dry your epidermis or look like a mask. If you select a high-quality product, you won't even feel it on your face, and the others will only notice your impeccable appearance. Today, it is easy to buy the foundation, as all cosmetic brands produce this product.
Types of foundations
As for the release form, you can find the foundation in a plastic tube, glass vial, stick or spray (the latter is especially convenient to use). Such recent trade as "cushion" is one of the many achievements of the Korean beauty industry. It is a real deal for summer due to the combination of the caring solution, base and powder in a single case.
Each package conceals a product with a certain consistency – from liquid and cream to gel. Some of them have a shine effect, and others- a matte finish. The foundations can be regular or water-resistant. Based on their purpose, they are divided into day and night. Some of them are universal, and others – intended for photo- or video recordings. There is also a wide variety of pigments – from reflective and light-diffusing to colouring. The foundations also vary in their composition. The foundations can be water- or silicon-based with the addition of waxy substances.
Finding the perfect face cosmetic that fits the features of your skin is not an easy task. But if you choose this decorative cosmetic item correctly, you will get a fresh, rested, and radiant face. A properly chosen foundation can hide small wrinkles and imperfections. You should select it very carefully at the MAKEUP online store; otherwise, your make-up will look messy, and the existing skin imperfections will become very noticeable.
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