Niche perfumes are created by experienced perfumers or houses. The most creative and delicate "noses" of our time are working in such houses.
These manufacturers are not limited by such frameworks as the cost of raw ingredients, affiliation to a certain gender-age group, classification of fragrances. The master creates as far as his imagination allows, without worrying about the high price of absolute, a narrow segment of consumers, the peculiarity of aromas.
What characterizes niche perfumes?
Here are some of the main criteria for this type of product:
Place of sale.
Absence of advertising.
Unusual scents. Often, niche perfumes are made of very unusual ingredients. You can be surprised with these fragrances, fall in love with them, get embarrassed, shocked, immersed in memories. They cannot leave anyone indifferent.
Natural raw materials. The leading "noses" try to use only natural components of the highest quality. The harvest year of the ingredient and the place of its growth also are important. For example, they buy orange tree flowers in the Maghreb countries (northern Africa, Tunisia, Morocco, Algeria), while for the essence of the guaiacwood, the perfumer will instead go to Indonesia.
Production volumes. Niche perfumes are not aimed at mass production. Often, production is limited by the amount of raw materials that can be obtained per year. Some fragrances are produced in such a quantity that they arrive in perfumery boutiques one or two pieces a year. Often, in boutiques, customers queue up for a particular scent. And for the rarest masterpieces, auctions are prepared.
Packaging. Basically, niche perfumes are not produced in expensive, designer bottles typical for luxury brands. The bottle is usually of a strict, classic shape. Sometimes the label is signed manually. But there are some brands whose bottles are works of art. They are hand-painted, decorated with Swarovski rhinestones. Each has its serial number and personal certificate. Some bottles are made using precious woods, leather, expensive crystals, or opal glass.
Place of sales. They are not sold in large stores, hypermarkets, or cosmetic markets. The majority of them are sold in small artisan boutiques. As a rule, something more than a commodity-money relationship, something like a partnership of interests, is created between the store owner and his client. Communication and the exchange of impressions are integral parts of this business.
Absence of advertising. These goods are rarely found on the pages of glossy magazines. Buying a bottle of luxe class fragrance, you pay 50-70% for its advertising (participation of famous stars, TV commercials, PR, articles in popular magazines), 25-40% for packaging and a bottle, and only 5-10% for the fragrance itself. In the case of niche perfumes, the situation is diametrically opposite. The main expenses are aimed at selecting raw materials and the exclusivity of aromas.
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