The brand L'Oreal Paris was founded by a chemist named Eugene Schueller. In 1907, he created a special hair dye to restore the hair of his wife Louise after an unsuccessful salon dying procedure. This is how the first synthetic hair dye was created. The company was established in 1909. Since 1997, the company has become an official partner of the Cannes Festival. Today, it is one of the largest cosmetic concerns in the world.
L'Oreal Paris: a symbol of beauty, inspiration and confidence
The brand concept is based on an innovative approach, which involves constant development and scientific excellence. Assortment of decorative and care cosmetics is regularly updated with the new products that dictate trends. The main directions of the company are:
hair care line, which includes shampoos, conditioners, oils and masks, as well as styling and colouring products;
face care L'Oreal Paris – cleansers (milk, micellar water and scrub), creams and serums;
decorative cosmetics from L'Oreal Paris is represented by the foundations, powders, concealers, highlighters, lipsticks, lip glosses, mascaras, etc.
This is not an exhaustive list. Long-lasting hair dyes, mousses, tint sprays and cleansing balms are especially popular. Among the available items, you can choose both the products for permanent colouring and fashionable cosmetics for creating a bright hair tone. Styling beauty aids are suitable for professional and home use.
Gentle care from L'Oreal Paris
The goal of the brand is to make every woman confident. L'Oreal Paris represents beauty in all its manifestations, taking into account the person’s individuality. Therefore, the brand assortment includes the products for all skin types: normal, dry, oily, problem, combination and sensitive. Anti-ageing line, deep hydration remedies, recovery and nutrition – a woman of any age will find suitable skincare products of the brand.
On the MAKEUP website, you can find the male line “Men Expert”, represented by the deodorants and shaving kits, as well as facial care and cleansing products. Best antiperspirants provide the most reliable and long-lasting protection against sweat and unpleasant odour.
L'Oreal is a French company that emphasizes natural beauty, sticks to high moral principles and dictates trends. Nail polish, red lipstick, clay mask or purple spray – any of your experiments will be embodied brightly and easily!