- Product details
- Description
- How to use
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Age: 18+
Brand: L'Oreal Paris
Line: excellence
Product Type: hair color
Color: blonde, brown, chestnut, chocolate, copper, gold
Product Properties: coloration
Volume: 192 ml
Ingredients: alcohol, amino acids, ascorbic acid, chlorhexidine, collagen, glycerin, hibiscus, hydrogen peroxide, panthenol, proteins, salicylic acid, titanium dioxide, wheat
Scent: scent-free
Caution: avoid contact with eyes, avoid contact with eyes. if contact occurs, rinse eyes thoroughly with water, contains ammonia, contains hydrogen peroxide, contains phenylenediamines, contains resorcinol, do not apply to irritated or damaged skin, do not ingest, do not use to dye eyelashes or eyebrows, for external use only, if irritation persists, consult a doctor, store out of reach of children, use only as directed, use protective gloves, you must conduct an allergy alert test 48 hours before each time you colour
When To Use: universal
Gender: for women
Classification: mass-market
Hair Type: all hair types
Country: France
Made in: Belgium Set Contents: 1 applicator bottle with developer - 72ml, 1 tube of cream colorant - 48ml, 1 applicator comb, 1 shampoo - 12ml, 1 hair mask - 60ml, instructions, gloves
Transform your hair with a rich shade and captivating shine using the long-lasting Excellence cream color from L'Oreal Paris! This special 3-in-1 care ritual provides gentle, comprehensive care for your color, scalp, and strands. The protective cream color, gentle pH shampoo, and nourishing mask included in the set create this effect.
Features of L'Oreal Paris Excellence Hair Color:
- Offers up to 100% gray coverage;
- Delivers a vibrant, long-lasting shade while retaining moisture in your hair;
- The cream color is enriched with nourishing ingredients to protect and nourish strands for an intense, enduring color;
- The shampoo with hyaluronic acid gently cleanses the scalp and removes any colorant residue;
- The nourishing mask leaves your hair soft, shiny, and hydrated without weighing it down;
- The L'Oréal Paris Excellence Cool Crème collection features cool shades (4.11, 5.11, 7.11, 8.11) with purple technology to neutralize yellow tones.This hair dye may cause an allergic reaction. Please read and follow the instructions carefully. Not suitable for individuals under 16 years old. Having a black henna tattoo may increase the risk of an allergic reaction. Do not dye your hair if you have a rash on your face or if your scalp is sensitive, irritated, or damaged. Do not use this product if you have previously experienced an allergic reaction to any hair dye. An allergy test must be conducted 48 hours before using the dye. The developer cream contains hydrogen peroxide, and the gel dye contains phenylenediamine, resorcinol, and ammonia. Avoid contact with the eyes. Do not use for dyeing eyebrows or eyelashes. In case of contact with the eyes, rinse immediately with water. Wear gloves during application. Rinse your hair thoroughly after dyeing. Wait at least 15 days before dyeing your hair if it has been bleached, chemically curled, or chemically straightened.
Reviews for L'Oreal Paris Excellence
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- Purchase confirmedTranslated review★★★★★
Everything is as wonderful as always! I've been using this paint for several years now, and it completely satisfies me. Special thanks for the little gift, it was such a nice surprise 9e1;
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been using this hair dye for several years. It doesn't damage my hair, gives it a natural shine, and provides the right color.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
Great paint. Good price. I use it regularly and never switch. Very satisfied with the purchase. Thanks to Makeup for the fast delivery, lots of samples (pleasantly surprised), and a small gift - a cardholder for bank cards.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
Great hair dye. I buy it regularly and am satisfied with the results.
replyDid this review help you? - Translated review★★★★★
I really liked the dye! My damaged and unruly hair became shiny and silky. I used to use Casting, but this dye impressed me from the first use.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been using this hair dye for several years now. It covers gray hair well, doesn't damage the hair, and looks great after coloring.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I use shade 300. It covers gray hair perfectly and comes with shampoo and a mask. The mask is enough for two uses on my long hair. I'm satisfied with the results.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I always used to get my hair colored at salons, but this time I decided to save $100 and do it myself. I chose number 300. I'm happy with the result—my hair colored well and the quality is even better than after salon treatments. My hair feels like silk! I'm pleased: I saved both time and money.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The paint is great. I finally found the exact color I was looking for, and it covers gray hair a little. By the way, Casting didn't cover it at all.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I bought the 5.11 color and really liked it; it's exactly what I wanted, a cool tone without any reddish tint. It's true that the first few times you wash your hair, the water runs black as the dye washes out, but it's not a big issue. The hair mask is fantastic, and the overall package is top-notch.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I bought the hair dye in shade 6.11, but it turned out to be 7.77 on my porous and dry hair. Here are the before and after photos. It changed from a reddish color to a dark blonde with a warm tint. The dye is excellent.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The paint is excellent. It transformed my bright copper hair into a warm dark blonde shade, leaving only a subtle tint. The next dyeing session will wash out the remaining copper tones. I'm attaching photos so you can see the difference. My hair is porous and dry.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been using this hair dye for a long time and chose color 9.1. It's perfect for covering my stubborn gray hair. The only downside is that the price keeps increasing.
replyDid this review help you? - Purchase confirmedTranslated review
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- Translated review★★★★★
This paint is absolutely amazing! I love it. I used to use the same brand but the ammonia-free version, always choosing 9U. However, it didn't cover gray hair completely, so I decided to try this one. I chose 9, and the color turned out to be simply gorgeous. It's a very beautiful warm shade, with no ashiness or dullness. It covered the gray hair completely. I recommend it to all the ladies who love warm blonde shades to consider this number. The only downside is that it's not available in Ukraine, so you have to get it from the EU. Wishing everyone beautiful and lovely hair!
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I like the paint and this isn't my first time using it. I chose tone 7.11, and it appears slightly lighter on my blonde hair.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I searched for this color for a long time and finally found it! 8.11 is now my favorite color. It's close to my natural shade and lasts a long time. I have no complaints about the dye.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been using this hair dye for a long time. One of its advantages is that it effectively covers gray hair. I really like the conditioner, which lasts until I need to buy the next box of dye. I haven't found an equivalent in the cheaper segment yet, so I purchase it when there's a discount.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been loyal to this hair dye for five years now. It covers perfectly and doesn't damage my hair. I use shade 4.11, which results in a beautiful dark chestnut color.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been using this hair dye for a long time and it suits me well. The conditioner is absolutely amazing; I love it! I mostly used shade 10.21, but eventually switched to 9. Unfortunately, for some unclear reason, this shade is not available in Ukraine, so I order it from the European Union.
replyDid this review help you? - Translated review★★★★★
I have always dyed my hair using L'Oréal 10U. For the fall, I decided to try something different and bought L'Oréal 8.11. Here's the result; let's see how it washes out now.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been buying paint from this series for 2 years now - specifically the chocolate shades. This one is my favorite because it has a deep color. The durability is average, but if you use the right conditioners and avoid washing your hair with hot water, it lasts for a month with a decent shine. I choose it purely for the shade, so care instructions are always implied; those who know, know. I'm satisfied with the product.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The paint is great, and the shampoo and conditioner provide an amazing effect! I'm satisfied! I will order shade 500 again.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The paint is good for its price. I love their shampoos. Where else can you find such quality in a large volume?
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
Tone 9 is a wonderful natural light blonde without an ashy tint, and it leaves the hair soft. Tone 10, however, dries out the hair.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The paint is of good quality and effectively covered the gray hair. The color holds up well. I received the order quickly, but the package was open on both sides and crumpled, which is why I deducted a star. Everything was included, but it left an unpleasant feeling.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I bought shade 500, and I was very lucky that it was a perfect match with my natural color, which made me very happy. I did a test on a hair strand for comparison, and there was no noticeable difference. However, I wasn't as fortunate with the gray coverage; the dye only covered about 50-60% of it. After a month, the color faded (as you can see in the photo), and the gray seemed even more noticeable. Ladies, do you have any tips on how to make the color last longer and better cover gray hair?
replyDid this review help you? - Translated review★★★★★
The photo after... a fantastic result, definitely my favorite 7.11
replyDid this review help you? - Purchase confirmedTranslated review
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- Translated review
- Purchase confirmedTranslated review
- Translated review★★★★★
I bought color 01 and I'm very satisfied. The color is true to what is advertised, and I've been using it for over 8 years. My hair looks fantastic, vibrant, and shiny.
replyDid this review help you? - Translated review★★★★★
If you have light brown or dark blonde hair, the color will turn out just like in the picture after dyeing. It doesn't dry out your hair.
replyDid this review help you? - Translated review★★★★★
I've used this hair dye before, but I've noticed that after two weeks, some areas of my hair start to show a yellowish tint.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I bought this hair dye for the first time. It does a great job covering gray hair, but it's also difficult to remove from the skin.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The 7.11 'ultra ash blonde' on natural dark blonde looks more like light chestnut.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I always ordered a few packs, and everything was fine, but the last time, one out of five arrived with a different design. The number matched, so I thought maybe they just changed the packaging design. I started mixing it and noticed it was thicker. As I was dyeing my hair, I noticed it darkened differently. As a result, the roots ended up with a green tint, which is just awful, but thankfully the roots hadn't grown out too much.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The shade 4.11 does not cover the red tint at the roots (remnants of washed-out purple dye) and did not cover the gray hair. After dyeing for 20 minutes plus an additional 10 minutes, my hair looked the same as before. The tone may have shifted to a more neutral one but remained chestnut-red. The mask included in the package is nice; it leaves the hair light, voluminous, and shiny. But that's about it. The purple shampoo does nothing. It might be suitable for younger people looking to change their hair tone.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I've been using this hair dye for about 8-10 years, but unfortunately, it has changed. It's become thicker, making it impossible to squeeze out of the tube without constant shaking, which takes more time for self-dyeing. It doesn't last as long as it used to and doesn't cover gray hair as effectively. Over the years, I've used shades 400, 500, 600, 6.1, and 7.1, which were darker, but now it seems to tint the roots rather than cover them. Additionally, in recent months with the new formula, the dye has started to burn my hair, leaving it dry, and even causes itching after use, which never happened before the update. The ammonia-free version from the nude collections also burns my hair and causes itching. It's a shame because now I need to find another brand, as they've ruined the dye with their update.
replyDid this review help you? - Translated review★★★★★
This hair dye really dries out my hair. It didn't work for me. My hair feels like straw afterwards. I bought three boxes during a sale. Oh well, they'll just sit there.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I dyed my hair for the first time and chose shade 7.11. I have light brown hair with some gray, but this dye turned my hair red. I was shocked and disappointed. The only positive is that my hair feels soft and undamaged after using it.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
It didn't cover the gray hair at all, and the hair color didn't change. I used the dark chestnut shade. A waste of money.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
Girls, don't choose number 8.11! It doesn't turn out as ash blonde, but rather reddish and definitely not light brown. The color applied evenly and resulted in a reddish-brown on natural, uncolored hair. I can't speak for the other shades, but this one is definitely a miss.
replyDid this review help you? - Translated review★★★★★
I bought the 600 shade hoping to add a bit of color to my natural light brown hair. Unfortunately, the shade does not match the description. It is not the natural light brown as stated on the package, but more like a 'dark blonde' because it lightened my natural color and gave my hair a reddish tint. I'm very upset; my long hair is ruined, and now I need to find another dye that truly matches the color shown on the package.
replyDid this review help you? - Translated review★★★★★
I can't figure out what's wrong with these paints. I bought the 400 super color, and I bought 4U, which is black. I hate it.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I do not recommend this product. I used shade 500, and the color is not long-lasting at all! It washed out completely after the third wash. Additionally, it did a poor job covering gray hair.
replyDid this review help you? - Translated review★★★★★
I purchased shade 4.2. Initially, the color was as expected, but after washing my hair twice, it became significantly lighter and the gray hair became very noticeable.
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- Purchase confirmedTranslated review★★★★★
The ultra-ash color did not match the description at all. It turned my natural hair, which had no red tones, into a yellow shade.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
The paint arrived in the right color at a good price, and very quickly—I ordered it in the evening, and it was delivered the next morning.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I use this product regularly (shade 300). The color is perfect without any undertones (like red or green). The shampoo is amazing, and I especially love the mask. I wish the manufacturer would consider a few recommendations:
1. The gloves tend to slip off, and the dye seeps in. Please add an elastic band to the edge to prevent this, as I end up having to throw them away, which is wasteful.
2. In the bottles containing the dye, there’s a hard part near the cap. When you squeeze it, a lot remains inside, so I have to cut it open, which is also wasteful.
3. Please release the shampoo and mask that come with the dye separately!replyDid this review help you? - Translated review★★★★★
Thank you for giving me the opportunity to share my feedback regarding my dissatisfaction with the L'ORÉAL 10.21 hair dye with hyaluronic acid. The manufacturers have changed the consistency of the dye, making it thicker, but they haven't updated the bottle. The bottle design is the same as when the dye was more liquid, which made it easy to apply. Now, it's a struggle! The bottom of the bottle is hard, as is the bottle itself, and the thick and airy consistency makes it very difficult to squeeze out. I am satisfied with the shade of the dye, but for now, I won't be purchasing it again and will look for alternatives. Since I dye my hair by myself, without assistance, convenience is important to me.
replyDid this review help you? - Translated review★★★★★
I've been using this paint for many years, and I really like it. Thank you for the prompt and timely delivery.
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
I agree with the previous reviews from other users, unfortunately. The 10.21 shade, labeled as a very light blonde with a pearlescent effect, leaves my hair with a slight pinkish tint after dyeing. However, this fades after two washes. The roots, on the other hand, turned out a terrible orange color. I used to dye my hair with this product regularly (about a year ago) and achieved a stunning blonde with excellent brightness. Why has the color changed for the worse?
replyDid this review help you? - Purchase confirmedTranslated review★★★★★
This product works well for my mom. It covers her gray hair effectively and doesn't wash out. The only downside is the strong smell, but that's common with most hair dyes.
replyDid this review help you? - Translated review★★★★★
I've been using this hair dye, shade 4.11, for two years now. Recently, the results have become unpredictable; sometimes the color turns out lighter, other times darker. Occasionally, it even stains my scalp, taking three washes to remove, while other times my scalp remains clean after dyeing. I can't figure out why the results vary so much. On the plus side, it does a great job covering gray hair.
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Frequently asked questions
How do I exchange or return goods?
You can return your order within 14 days, provided the items are unopened, unused and in their original packaging. Opened or tested cosmetics cannot be returned for hygiene reasons. If the item is damaged or faulty, please send photos and a short explanation to our customer support team. We will review your request, provide return instructions and arrange a courier collection. Refunds are issued within 14 working days after we receive and inspect the returned items.
How does delivery work and how long does it take?
We deliver across the UK via Evri (formerly Hermes) courier, to Evri parcelshops or lockers. Delivery cost: £3.90, free for orders over £19. Estimated delivery time is 3-4 working days from dispatch.
What payment methods are available when placing an order?
You can pay for your order using debit or credit cards (Visa/Mastercard), as well as Apple Pay and Google Pay.

