NIVEA

For more than a century, the brand of care cosmetics has been delighting customers around the world. The main principles of Nivea are quality, relevance, availability. The range of manufactured items contains cosmetics for women, products for men and children, created taking into account the physiological characteristics of each age and gender. The company cooperates with 50 institutes and has its own research laboratory at the headquarters in Hamburg.

Nivea – over 100 years of skincare innovation

The brand assortment is created taking into account the actual needs of buyers in each country. This approach allows us to offer effective skincare cosmetics for the body, face and hair. The main categories of beautycare cosmetics:

• face – creams, serums, masks, scrubs, cleansers and makeup removers;
• hair – shampoos, conditioners and styling products;
• body care – deodorants, gels, oils and shower mousses, hand and body creams, intimate hygiene, soaps, etc .;
• sun protection series – different formats of cosmetics for protection against UV rays.

The company pays great attention to the development of cleansers and moisturizers. They are presented in series for dry, normal, oily, combination or sensitive skin. The products are aimed at effective restoration, nutrition, strengthening, toning, pore tightening and wrinkle protection.

Nivea's offer includes many best-sellers. For example, a wide line of antiperspirants, which includes modern formats of beauty staples in the form of a dry stick, spray, roller. Choose antiperspirants with antibacterial properties for sweat or deodorants for odours.

How did the history of the Nivea brand begin and how did it develop?

The history of the company began with an important discovery. Eucerite is a natural emulsifier that combines water and oil in a stable combination. The development of the substance belongs to Isaac Lifshits. The formula was evaluated by dermatologist Paul Gerson Unna and was soon presented to Oscar Troplovitz, founder of the Nivea factory. After years of development and research, in 1911, the classic cream was introduced to the world, which is still sold in many countries around the world.

Gradually, the brand line was replenished with new products. These are sunscreens, specialized treatment for babies and children, body milk. Each product symbolized the trends of its time. The first company’s cosmetic line for men appeared in 1986. At first, it was shaving soap. Today, the range of beauty preparations for men's skincare in the MAKEUP store is represented by lotions and aftershave balms, shaving foams and gels, and body products.