The Ordinary is a pioneering cosmetic brand owned by the Canadian company Deciem. The company has set itself a very specific goal – to do in cosmetology what no one else does. Its founder, Brandon Truaxe, adheres to non-standard solutions not only in the formation of the model range, but also in the promotion of his goods.
The Ordinary gained incredible popularity without a loud advertising campaign, but only thanks to the exclusivity of its products. The compositions provided professional skincare for the face. The formulations of all products were optimal, and there was no place for components without active action. The manufacturer deliberately refused the bright packaging, preferring modest pharmacy bottles. As a result, its compositions delighted consumers with an effective formula and affordable cost.
The brand's goods were innovative and, like any new product, required some explanatory work. Brandon Truaxe has been active in interviews and lectures to convey the essence of innovation to consumers. In addition, an influential cosmetology blogger, Caroline Hirons was attracted to cooperation.
The secret of success of The Ordinary brand
The main reason for the popularity of the trademark is that its formulas provide effective care and are budgetary. The collection of the brand includes compositions of the various spectrum of action:
Moisturizing effect. The main component is hyaluronic acid, which can penetrate the epidermis deeply and retain moisture in the skin. Its effectiveness is increased due to the presence of D-panthenol in the composition, which also guarantees a softening and anti-inflammatory effect.
Acne treatment and eliminating rashes and blackheads. Salicylic acid present in The Ordinary formulas penetrates the pores and cleanses them from impurities. The formulation also includes other organic acids, such as lactic, tartaric, glycolic, which maintain the pH of the skin at a natural level and take part in the process of cell regeneration.
Prevention of early ageing. Various organic antioxidants, such as alpha-lipoic acid, can help reduce the early signs of wilting. The compositions presented in this series have a prolonged action.
Smoothing mimics wrinkles. The skin is smoothed and tightened thanks to the use of various peptides in the formulation of The Ordinary trademark, which are an excellent alternative to botox.
You can buy various goods from the company in MAKEUP online store at a reasonable price. We also regularly set discounts on different products. Our website is easily navigated due to the convenient filters. You can search by title, manufacturer, category, and other parameters. Additionally, we provide a detailed description of each item presented in our catalogue, and our active clients leave their reviews on the purchased goods.
You are welcome to order the products from The Ordinary now, and we will process your order quickly and deliver the necessary goods to you in the shortest terms.