The Guerlain brand has been around for almost 200 years, has a rich history of development, and is among the best-loved luxury companies around the world. The trademark was founded in 1828 by a French chemist who was educated in England.
Pierre Francois Pascal Guerlain created a small apothecary shop, where he sold various medicines. However, no one would have guessed that in the basement of the pharmacy owner creates his first perfume compositions. In the beginning, the fragrances were simple, but later, Pierre Francois Pascal perfected his skills.
Over time, many influential people became customers of the apothecary shop. For example, products of the French perfumer were used by the writer Honore de Balzac, Queen Isabella II of Spain, Napoleon III, and Queen Victoria.
Guerlain – family tradition and excellent quality products
Gabriel and Aime, his sons, took over the business after the founder's death. They expertly developed the brand, creating more and more unique fragrances and surprising the public with unbelievable pyramids. The key to the company's success was that Gabriel took on promoting Guerlain and running the accounts. In doing so, Aime managed to achieve incredible discoveries in perfumery.
The first landmark discoveries that belonged to the French label:
the development of the world's first unisex perfume;
division of perfumes into a base note, a base note, and a middle note, making the fragrances as multi-layered and exciting as possible;
a harmonious blend of synthetic and natural extracts.
The tradition of family management of the brand will pass on to Gabriel's sons in the future. The young men would take the business model used by their predecessors as their starting point. Up to 1994, only members of the famous Guerlain perfumery dynasty were at the company's head. But in the middle of the 1990s, the TM was bought by LVMH. Since then, all processes are managed exclusively by the parent group.
Product range and packaging features
Although initially, the brand was a mono-manufacturer focusing solely on the fragrance market, this has changed over time. Nowadays, the label produces lipsticks, powders, mascaras, meteorites, and more. And what makes cosmetics different is that they have a pleasant scent of the most popular perfumes of the French TM. It strongly distinguishes the products, allowing you always to feel the light scent of your favourite Eau de Toilette.
Distinctive features of Guerlain goods packaging:
all wares, universally, bear the TM logo;
cosmetics and aromas are predominantly packaged in bottles with metallic elements in gold or silver colours;
some items are packaged in black;
the company's products always have an attractive shape of the cap or an openwork of metal;
even the most inexpensive goods have an elegant design associated with France and Paris;
the TM prefers to use glass, metal, and high-quality plastic materials.
You can buy at makeup.uk any of the manufacturer's goods, which are high quality and will give you the best experience. The courier delivery service is available for residents anywhere in the UK and is free.