The modern demand for quality cosmetics is growing by the day. Many brands shoot up and fade, while some remain opposing the giants of the industry. The main aim of companies that want to keep up with the ever-changing trends is to offer something that society is yet unused to.
Speaking about Avon, the brand has ensured that its reputation and product quality speaks for itself, but there’s something else that keeps the brand on top for over 135 years. The unique approach to product distribution and advertising has turned the tables in the industry once and for all.
Avon – brief history of the beauty giant
At times, it’s hard to believe that the names we’ve heard throughout our lives were founded almost 100 years before we were born. Besides, it’s as difficult to grasp the idea that the founder of the brand was a man who wanted to give women some more freedom instead of making them look better. Let’s start from the beginning.
As long ago as in 1886, a salesman named David H. McConnell came up with a trick to help his production sell better. He was selling books in the first place, but since people were a little interested in those at that time, he decided to add a little gift to every sold book. The present was nothing else but a fragrance sample.
You can imagine the fuss around the books he was selling that the female population cause. Surely, some ladies were genuinely interested in the books, but for the most part – a perfume sample was the purchase they aimed at.
As the time passed, the salesman noticed the peculiarity and came up with a decision to sell perfume solely instead of books. It doesn’t take a genius to guess that the business spiked with such a shift. Knocking on every door in New York, David sold Avon production in a blink of an eye. That’s when he decided to found the California Perfume Company, and that’s how it all began.
Interesting facts about Avon
David H. McConnell decided to revolutionise the approach to the industry even further when he realised that most women of that time were sitting home while their husbands were at work. So, the Avon founder thought about making saleswomen out of these ladies. They could do it at any time they wanted and make money in the process.
The more the company earned, the more lines were added to the catalogues. David H. McConnell didn’t stop at selling fragrances solely. He introduced new options that consisted out of skincare products, lipsticks, powders, mascaras and so on. Around 1936 the company switched its name to the one we know now in honour of Shakespeare’s native town.
Modern company’s offering
Even though the founder of the company is long gone, his business lives on and grows. You can find the following niches covered by branded production these days:
Decorative cosmetics – lips, face, eyes, nails and tools.
Bath and body – foot care, hair care, sun care, bath and shower items.
Fragrance – perfumes, body lotions, shower gels, men’s perfume, body sprays.
As you can see, Avon cosmetics enlist all the items that any man or woman needs to treat the face and skin accordingly. No matter the option that you seek, you can find all the lines well-represented and at makeup.uk and buy them instantly!