Mineral foundation

Mineral Foundation

Mineral foundation first popped up in the 70s when some forward thinking beauty brands wanted to create a healthier take on makeup. They drew their inspiration from the old school notions of mixing natural pigments and wound up with powders that are lightweight, eliminating all of the oils, fragrances, and preservatives. Those early formulas became known as a kinder, gentler alternative to sensitive skin and by the 90s mineral foundation was a global craze. It was all about combining natural minerals with modern cosmetic science, in order to provide you with beauty and skin perks at the same time.

Benefits and Application

Today, mineral foundation is loved by people for its breathability and skin friendliness. It's mostly made of stuff like mica, zinc oxide and titanium dioxide which means that it provides you natural sun protection, but also keeps the finish smooth and even. One of the best things about it is how versatile it is - powder versions are great for oily and combination skin and pressed or loose can be tweaked to be as covered as you like. Mineral foundation is non-comedogenic and thus, is a good choice for those with acne or irritation. For the application, use a kabuki brush, build coverage bit by bit and layer on concealer for tough spots. It simply fits well into your skin-care routine, giving you a finished look without concealing the natural glow of your skin.

Shop Mineral Foundations

Check out mineral foundations in our online store and get fast free delivery across UK. Picking this category means you're getting a gentle but effective routine for everyday beauty with all the convenience you need.