Today, Rimmel is one of the world’s most popular brands. Lots of women can’t imagine their everyday makeup without eyeshadows, foundation, lipstick or blush from the English brand. It all began in 1834, when a French perfumer, Eugène Rimmel, set out to create beauty products for women. The main focus of the manufacturer was the natural and anti-allergic composition.
Innovations of Rimmel
Eugène was only 14 when he founded his own company. However, by that time, he already managed to collect sufficient knowledge by helping his father in his perfume shop. He instinctively understood that he could make women even more attractive. To reach his goal, the innovator had to move to London. That’s where he released lots of cosmetic products that changed women’s perception of self-care forever. They include:
The first lengthening mascara for an expressive and mysterious look.
Scented vinegar — a masterpiece of a talented maestro that allows you to preserve a long-lasting trail of pleasant aroma.
Mouthwash- for fresh breath.
Quick-dry nail polish, which remains popular all over the world.
The manufacturer constantly invites stars to take part in his advertising campaigns. A huge leap in the development of the company happened in 2001, when the British model Kate Moss became the face of the brand. She has been using cosmetics since a young age. And now, any modern woman can use the products with a great development history alongside her. In addition, the brand collaborated with such stars as Georgia May Jagger, Lily Cole and Rita Ora. Since 2013, the company has established a tradition of releasing at least one collection per year, represented by the famous star.
Rimmel – the secret of your perfection
The modern assortment of this brand will definitely please every woman. Herel, you can choose high-quality products in order to look perfect every day. The mascara from Rimmel deserves special admiration. It has a convenient brush that evenly coats your eyelashes and allows you to achieve a desired length and volume. The unique formula of the product doesn’t contain harmful chemical additives that can cause redness or allergy. Instead, the products at MAKEUP store include many useful and valuable ingredients.