Today, Wella Professionals is one of the world's most known and Germany's largest manufacturers of dyeing and hair care products. The history of the brand dates back to the 19th century, when in 1880, the entrepreneur Franz Ströher founded a company selling tulle nets for wigs. The fashion for artificial strands was just at its peak, so the business brought in income, which was the reason to open a factory in 1894 and expand the assortment.
Soon, his sons joined the father's business, and when the fashion for hairpieces began to decline, Franz took a risk and relied on the release of permanent curling compositions. Hairdressers started to order the brand's products in bulk. The Second World War became a time of stagnation, but after its end, Wella Professionals got on its feet, established full-scale serial production and revived its good name. The manufacture of dyes, care series, and many innovative formulas began.
The company's product range
The key point in the brand's philosophy is care. All developments in the Wella Professionals laboratory aim to preserve the beauty and health of curls and scalp in conditions of the constant influence of external factors.
To achieve this, useful components are added to the compositions: panthenol, wheat germ oils, vegetable proteins, multivitamin complexes, herbal essences, biotin, caffeine, etc. These active substances present in formulas, depending on the line, are designed to intensively restore the hair structure and protect it from future harmful effects.
For those interested in colouring and locks care after it, Wella Professionals offers high-quality dyes and special compositions, with which, the procedure of lightening and toning becomes easier and more enjoyable. The use of refreshing colour balms will make you forget about dullness, brittleness, and other related problems.
Here are the main benefits of the brand's goods:
Democratic costs for all consumers.
Balanced compositions with hypoallergenic components that are harmless to health and the environment.
Wide range of use – at home or salon.
An extended palette of colours that can be matched to individual characteristics.
With such a multiplicity of options, everyone can find an item that fits his needs perfectly.
Wella Professionals lines and collections
The Blondo line is designed to lighten curls. It includes a special shampoo, mousse and brightening powder. Color Touch line is recommended for professional use. The products are distinguished by an expanded palette of shades, effective and long-lasting dyeing results. The Brilliance line is designed for locks after dyeing. The special shampoo does not wash out the pigment from the structure and protects against UV radiation. The collection also includes masks, balms, and creams for streaked and coloured curls.
The Balance line is used to treat weak and dull hair. It includes medicated shampoos for sensitive scalp and anti-dandruff and serum to moisturize the ends. Styling products in the form of foams, mousses, and sprays are available in the Styling series. You can buy all these Wella Professionals goods at makeup.uk.