Reviews about Wella Professionals Illumina Color

Before and after...
So, I wanted to have a cool blonde hair color...
I applied the dye for about 5-7 minutes... and then it started to horribly burn my scalp and turn my hair into charcoal(((. My scalp turned red (burned), and my hair became dark gray. In the morning, I was still a blonde, but by the evening, I looked like who knows what))

The paint is clearly not the same as the one used in salons. I ordered it here and received the Asian version of the paint. Apparently, there are two versions available. The Asian one gives a reddish shade. We bought 10/ and 10/69, and when mixed according to the master's recommendations, the color was clearly not the same as what we used to get in the salon before.

The paint is disappointing; the color turned out to be different from what I needed, even though I applied it to a clean lightened base. On the positive side, the neutral blonde shade lasts for a long time without turning yellow. However, the tubes are small, and I used up 2 tubes for my bob haircut.

I would like to correct my review for shade 7/43. During my last coloring, I applied the dye to damp hair and wore a cap. As a result, the dye completely covered my gray hair, although the areas with more gray had a slightly redder tint. The quality is good, and there is no odor like in Matrix products. The colors also match the palette better compared to Matrix. However, I think adding shade 7 would have enhanced the effect even more.

The 7/43 oxidizer 6% did not dye the gray hair itself. The odorless and well-consistent paint also washed off quickly, so the price-quality ratio is not justified.

This paint is excellent, the main thing is to choose the color formula and the oxide correctly. I have a light brown color, so I take several colors (depending on the season) and mix them with a 6% oxide in equal proportions. It covers gray hair and allows me to maintain my natural color.

This is a sensation. The number 1 hair dye. I used to use Helen Seward Hair Company Inimitable..... but they don't even compare. The hair looks beautiful. The color is rich. I choose shade 6/19, ash blonde.

I have always used Wella color tought, but I decided to try this hair dye in shade 6.76. It applies smoothly and covers gray hair well. However, the color on my sun-bleached light brown hair turned out to be a dark chestnut shade, which I found pleasant. I liked it and would recommend going for a lighter shade.

I really love this hair dye! It covers gray hair perfectly. I use it with a 6% developer. My hair looks shiny and vibrant.

The first time I used this dye was at a salon. I decided to go from a base 9 to a 7.
I clearly showed the shades without any redness or brassiness to the stylist. However, even in the hands of a professional, the color turned out unfortunately warm golden-brown. Afterwards, I decided to dye my hair at home using the same dye. I bought shades 8/1+8/69 with a 6% developer, applied it to the roots, then emulsified it through the lengths, and again ended up with a warm color and some redness. I don't know, maybe just dyeing with the dye alone is not enough, maybe I also need to tone my hair. Overall, the quality of my hair after dyeing is not bad, but personally, I prefer L'Oréal Professional dyes. I hope this was helpful.

Excellent paint. Hair is in good condition after using it, the color is very natural and vibrant. I use 9/03 natural golden blonde. Unfortunately, the image upload feature doesn't work, but you can take my word for it - the color turns out really beautiful :)

After using this hair dye, my hair became smooth and pleasant. The quality is good, and the result is great too!

I used to get my hair colored with this dye at the salon, and the color always turned out beautiful and expensive-looking. The cool shade would fade quickly, but the color still remained beautiful and my hair shiny. I am very satisfied with the delivery and the quality of the product.

I always buy the hair dye 10/69 for toning my hair, along with the developer 1.9%. It is an excellent dye with outstanding results. Thank you, store.

I have been using this hair dye for over a year and have tried all the hair dyes available on our market. I finally settled on Wella Professionals Illumina because of its excellent quality, wide range of colors, and how it doesn't wash out quickly on gray hair like other brands. The customer service is also excellent. However, the price is a bit expensive for a 60ml tube.

The paint is decent, and the color turned out quite pleasant, although it has a cool shade like other dyes, it fades after 4-5 washes. The hair is shiny and lively after coloring. I liked the store's service, and it's very nice that there is free delivery. In the future, I plan to make purchases specifically from this online store.

The product is of high quality and everything is at the highest level.

I settled on this paint after numerous trials (I tried both more expensive and cheaper ones), but this is exactly what I was looking for, namely: color + quality - superb!
I am a blonde, I buy shade 9, developer 6 (1/1), a very natural light color with an ashy undertone.

Great online store. And the best part is that the delivery is free and the product is excellent. Thank you so much.

I am satisfied with the quality of the paint, and the order was completed quickly. I will definitely approach them again.