Essie
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It is unlikely that you have not heard of Essie! It’s well-known that even Queen Elizabeth II was a loyal fan of this brand. The company is known for its high-quality nail polishes, which have been consistently popular among fashionistas for over a decade. The leader of the American market has gained fame far beyond the borders of its homeland, so let's see what the corporation offers us now.
Company’s History & Immediate Demand from Customers
The brand was launched in 1981, and its founder quickly evaluated the prospects and released the product that ladies needed. Essie Weingardten is considered not only the founder of an enormous corporation manufacturing nail polishes but also a woman who revolutionised the beauty industry. She opened over 50,000 manicure salons with her partner and made millions of women happy.
She really knew what to do: her first collection consisted of 12 different shades and three nail treatment complexes. The manufacturer developed products of fantastic quality that were worn for a long time, did not chip off, and did not fade. The iconic Essie square bottle appeared in 1993 and immediately became the brand’s distinctive feature. Nail service masters, ordinary girls, and even celebrities quickly became the company’s fans. In addition to Queen Elizabeth, Cindy Crawford, Madonna, and other famous women highly appreciated the cosmetics.
The Essie nail polishes’ names are worth special attention since they are truly unique and perfectly describe the colours and authenticity of the brand. For example, the shade "Ballet Slippers" has become a timeless classic that suits all girls without exception. Other well-known colours include “Cherry on Top”, “Pass-port to Sail,” and “Suit and Tied.” Overall, the company has already presented over 200 different products. And it doesn’t plan to stop, releasing new collections four times a year.
Why Ladies Adore Essie Cosmetics
The corporation has been rapidly developing since the beginning of the 21st century, remaining the unchanging market leader. In addition to polishes, the brand produces numerous accessories for nails and skin that allow girls to look stunning in any situation. Girls who have already used these cosmetics note the following advantages:
- high quality of all accessories and tools;
- products can be worn for a long time without any visible damage;
- polishes delicately care for nails due to the unique formulas used in their compositions;
- all cosmetics are easy-to-use, which is a significant benefit for women who prefer doing the manicure at home.
You can familiarise yourself with a comprehensive assortment of Essie developments at makeup.uk. Our online store provides a huge selection of original cosmetics from the leading brands, suiting all preferences. Make your choice and place an order in a few clicks, while our experts will start processing it immediately. Every customer has access to quick free delivery to any region.
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