Joico

Today, as well as 45 years ago, people wondered how to stop hair loss. Famous colourist Steve Stefano also asked himself this question. 

Thanks to his scientific work, he managed to synthesize natural keratin protein. Based on this discovery, he founded his own haircare brand. Since 1974, Joico has been one of the market leaders.

Why choose Joico?

The cosmetics from Joico have many advantages. Many professionals give preference to such lines as “K Pak Revitaluxe” and “Joico Sampon”.

Uniqueness. Over the long history of the brand, the company’s chemists made a real breakthrough in cosmetology. Due to the research and collaboration with other brands, it has developed and implemented lots of new unique products.

Bio-Advanced Peptide Complex

The complex “K Pak” consists of peptides that restore damaged hair. Using the whole line from “K Pak Revitaluxe”, you provide your hair with complex care, making it healthy and beautiful. All brand lines are sulfate-free and absolutely safe.

We should also mention an excellent line for curly locks. Each owner of this type knows how difficult it is to style it. The complex line that consists of a shampoo and two types of conditioner contains organic oils of avocado, babassu and mushroom, which fill your hair with nutrients, smooth it and make it shine. And yet, it remains voluminous and obedient.

Environmental friendliness

• Recently, many brands have become “eco-conscious”, and Joico is not the exception.
• For many years, the brand has been making each package from recyclable material. Unfortunately, the company can’t control the recycling of each item. However, they support and spread the idea of ecological production.

Versatility

The MAKEUP catalogue includes all cosmetic lines from Joico so that every woman can find what she needs. In our store, you can buy cosmetics for coloured, natural, brittle, porous, straight and curly type.

And if you’ve already found a perfect shampoo, our store can offer you a wide variety of other products: conditioners, balms, stylers, dry shampoos, masks, moisturizers and even colour sprays to create experimental and bright looks.