The history of the American brand Redken is surprising and exciting. It was founded in 1960 by the popular actress Paula Kent. A talented girl suffered from excessive scalp sensitivity for a long time, and her favourite profession forced her to often change images, including hair colour. Searching for a solution to her problem, she turned to an experienced hairdresser-chemist named Jerry Redding. Together, they decided to experiment: to create a line of restorative products that would help not only Paula, but also many women and men who faced a similar problem. So, after a while, the newly minted business partners presented the first collection of Redken cosmetics.
A scientific approach to solving aesthetic problems
The brand's care cosmetics are created in the laboratory, where high-class specialists study the causes of aesthetic problems and ways to solve them. The company was the first to start making products based on proteins and moisturizing components, making it possible to act on the hair from the inside, saturating it with all the necessary nutrients, increasing protective functions and restoring the damaged structure.
Here are the main benefits of Redken products:
They are manufactured under the strict supervision of specialists who test finished formulas and their components for effectiveness and safety.
The high concentration of active substances in the compositions allows achieving the best care results.
Nourishing and moisturizing components penetrate the deepest layers of cells, which makes it possible to eliminate not only aesthetic problems but also their causes.
The introduction of new technologies has become a guarantee of the popularity of compositions used by professional masters in beauty salons and home care lovers.
Top Redken products
The brand's assortment includes many wonderful formulas with a special purpose. So, for gentle moisturizing, a shampoo from the Clear Moisture series is suitable. It contains the innovative Micro-Moisture Complex, Apricot Oil, Glucosamine, and Glycerin. These components do not cause allergies, have a beneficial effect on the scalp and saturate cells with moisture. They also penetrate the hair follicles, supplying them with oxygen and nutrients.
For best results, manufacturers recommend using the Redken Real Control Intense Renewal Mask. It contains useful and valuable additives:
lipids and ceramides;
shea butter, olives and avocado oils;
silk amino acids.
Such a complex of ingredients will give your curls luxurious volume, satin smoothness and natural radiance for a long time.
For reliable styling, use the special paste. It will fix your favourite hairstyle without weighing it down, glueing or harming the hairs. This styling product can be easily removed with water and shampoo.
In addition, Redken cosmetics are designed to solve other problems: to restore locks after the negative effect of sunlight, retain colour for a long time after dyeing, eliminate excessive fat content, smooth curls and facilitate their combing, make thin strands thicker and more luxuriant. You can buy all these items in MAKEUP online store.