Foundation
- DEALSponsoredEstée Lauder Double Wear Stay-in-Place Makeup SPF 10This product is advertised through our Makeup Ads service. Find out more about our advertising programFoundation461★★★★★£29.18 £48.87BuyDEALSponsoredEstee Lauder Futurist Hydra Rescue SPF45This product is advertised through our Makeup Ads service. Find out more about our advertising programMoisturizing Foundation148★★★★★£30.62 £48.87BuyDEALSponsoredPaese Long Cover FluidThis product is advertised through our Makeup Ads service. Find out more about our advertising programFoundationSpecial offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount423★★★★★£11.41 £17.56BuyHITSponsoredL'Oreal Paris True Match Super Blendable FoundationThis product is advertised through our Makeup Ads service. Find out more about our advertising programFoundation93★★★★★£10.09 £12BuyDEALSponsoredEveline Cosmetics Wonder MatchThis product is advertised through our Makeup Ads service. Find out more about our advertising programFoundationSpecial offerChristmas Sale! Only until December 25th (inclusive) – discounts up to 50% off. Prices on the website are listed with discounts applied.186★★★★★£9.51 £11.89BuyHITSponsoredMaybelline AffinitoneThis product is advertised through our Makeup Ads service. Find out more about our advertising programFoundation980★★★★★£9.75 £0BuyHITSponsoredL'Oreal Paris Infallible 32H Fresh Wear FoundationThis product is advertised through our Makeup Ads service. Find out more about our advertising programFoundation186★★★★★£11.43 £14.09BuyVichy Dermablend Fluid Corrective Foundation 16HRDermablend Fluid Corrective Foundation177★★★★★£19.67 £24.49BuyDEALBuyHITBuy
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Good evening! Can you please advise me which one from this brand is thicker for winter?Paese Lush SatinFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£14.09 £18.79
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The foundation is simply wonderful. This is already my third jar. It arrived very quickly from Europe and was nicely packaged.Physicians Formula The Healthy FoundationFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£6.87 £8.59
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This is the best foundation; it mattifies the face perfectly. I have fair skin, and shade 10 is a bit yellowish, but it works great with a light concealer.Eveline Cosmetics Wonder MatchFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£9.51 £11.89
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Super! I am very satisfied. The quality is top-notch.Eveline Cosmetics Wonder Match Lumi Foundation SPF 20Illuminating FoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£8.87 £11.09
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I tried this foundation for the first time. The texture is great and it applies beautifully. The shade is a perfect match.Paese Long Cover FluidFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£11.41 £17.56
La Roche-Posay Toleriane Teint Mineral Compact-Powder Complexion Corrector SPF25Correcting Compact Powder346★★★★★£27.48 £0BuyHITBuyBuyDEALBuyHITBuyLa Roche-Posay Toleriane Teint Ultra-Workable Fluid Corrective Foundation SPF 25Corrrecting Foundation149★★★★★£21.51 £26.69BuyHITBuyDEALBuyDEALLancôme Teint Idole Ultra Wear 24hLong-Lasting FoundationSpecial offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount34★★★★★£21.52 £33.11BuyDEALBuy-
The foundation has a lightweight texture that effortlessly glides onto the skin, allowing it to breathe. It is user-friendly, compact, and convenient to bring along.Instant Corrector Glow 4 in 14in1 Glow CorrectorSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£10.33 £11.89
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I bought shade 09, and it perfectly matched my fair complexion.Eveline Selfie Time Foundation & ConcealerFoundation & ConcealerSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£5.75 £7.19
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Here's a coherent translation of the product review: "This is my favorite foundation. I've been using it for many years. Thank you for the fast delivery!"L'Oreal Paris True Match Super Blendable FoundationFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£10.09 £12
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I have been purchasing this product repeatedly. Everything is superb. Thank you very much.Shiseido Synchro Skin Self-Refreshing Custom Finish Powder FoundationSelf-Refreshing Face PowderSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£29.25 £34.41
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My favorite, this foundation is amazing and suits me perfectly.Maybelline New York Super Stay 30H Active WearLong-Lasting FoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£10.09 £10.39
DEALYves Saint Laurent All Hours Foundation Luminous MatteFoundationSpecial offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount10★★★★★£22.35 £34.38BuyDEALClinique Even Better Clinical Serum Foundation SPF 20Correcting Foundation with SPF20 & 3-Serum Technology29★★★★★£29.18 £46.32BuyDEALMaybelline Fit Me Matte Poreless FoundationFoundationSpecial offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount947★★★★★£6.31 £7.19BuyHITBuyDEALEveline Cosmetics Liquid Control HD Mattifying Drops FoundationMattifying Face FoundationSpecial offerChristmas Sale! Only until December 25th (inclusive) – discounts up to 50% off. Prices on the website are listed with discounts applied.713★★★★★£9.19 £11.49BuyHITBuyDEALEveline Cosmetics Better Than Perfect FoundationMoisturizing FoundationSpecial offerChristmas Sale! Only until December 25th (inclusive) – discounts up to 50% off. Prices on the website are listed with discounts applied.33★★★★★£4.98 £6.23BuyBuyDEALShiseido Synchro Skin Self-Refreshing Foundation SPF 30Long-Lasting FoundationSpecial offerChristmas Sale! Only until December 25th (inclusive) – discounts up to 50% off. Prices on the website are listed with discounts applied.32★★★★★£28.29 £33.28BuyDEALBuy-
I am satisfied with it, it suited me perfectly.Paese Lifting Foundation PaeseFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£11.49 £15.32
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This is definitely my favorite: the skin looks perfect, the color adapts 100%, and this is despite the fact that I have fair skin. I am eagerly waiting for it to be back in stock.Payot Pate Grise Tinted Perfecting Cream SPF30CC CreamSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£20.6 £27.47
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I am extremely satisfied with this product! I wholeheartedly recommend it. The skin looks flawless!Maybelline New York Instant Perfector 4-in-14in1 Instant PerfectorSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£10.46 £0
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"This foundation is excellent for fair skin, providing a beautiful soft ivory shade.Wet N Wild Photo Focus Foundation DewyFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£4.9 £6.13
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Unfortunately, I missed the shade on this one (0.2 is verrrry light, almost white).Makeup Revolution IRL Filter Longwear FoundationFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising program★★★★★£8.27 £9.19
DEALBuyHITBuyDEALPaese Collagen Moisturizing FoundationFoundationSpecial offerChristmas Sale! Only until December 25th (inclusive) – discounts up to 50% off. Prices on the website are listed with discounts applied.64★★★★★£8.49 £11.32BuyDEALBuyHITChanel Les Beiges Water-Fresh Complexion TouchFoundation with Ultra Concentrated Pigment Micro-Drops3★★★★★£49.99 £64.65BuyReviews on Foundation- Clarins Everlasting Youth FluidRejuvenating Long-Lasting Fluid Foundation SPF 15I have been using it for several years now and I am extremely satisfied. I always choose shade 110!iinna★★★★★
- Maybelline Super Stay 24H + Vitamin C Skin TintFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising programThis foundation is amazing. It effectively covers imperfections.iirina★★★★★
- Maybelline New York Super Stay 30H Active WearLong-Lasting FoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising programAt first, it felt like water with 2-3 pumps, but you need to shake it well. By the fourth pump, it was perfect! What can I say, ladies, this...AAnastasiya★★★★★
- L'Oreal Paris True Match Super Blendable FoundationFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising programI'm very satisfied; the texture is light, and the tone is perfect.TTetyana★★★★★
- L’Oreal Paris Infaillible 32H Matte CoverFoundation "Matte Coverage"SponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising programI rarely write reviews, but I wanted to share my impressions here. - I have fair skin, so I bought shade 110, as it is the lightest among the...AAnastasiya Ganska★★★★★
- Serum FoundationLAMEL Make Up Smart Skin Serum Tinted Foundationпланшет! Очень понравилась его производительность и функциональность. Экран яркий и четкий, что делает просмотр контента еще более приятным....MMariya★★★★★
- Maybelline Fit Me Matte Poreless FoundationFoundationSponsoredThis product is advertised through our Makeup Ads service. Find out more about our advertising programMy skin is fair, with delicate pink cheeks and a light peach undertone. Shade 110 is simply perfect - not at all reddish, it blends naturally and...iirina★★★★★
- Mary Kay Timewise Matte 3D FoundationMattifying FoundationThank you for your review.AAleksandr★★★★★
Recently viewedFoundationThe first skin tints were used by women of Ancient Egypt, Greece and India. They mixed flour, chalk, and oils and distributed this composition over their face to achieve noble paleness. Later, they started to use a white lead and rice flour, which were harmful to health.
How the first foundation appeared
- We owe the invention of the modern foundation to Max Factor and cinema. The famous make-up artist set the goal of creating make-up paint that wouldn't give the effect of a mask or dry and crack under the lights. In 1935, he presented a new product based on liquid pigments and talc, which was recognized as revolutionary.
- Foundation is an indispensable tool for creating a day, night and festive look. After all, it is important to prepare the skin before applying bright eyeshadows and lipstick palettes. If you want to get a fantastic result, you need to choose the right item that won't clog the pores, tighten and dry your epidermis or look like a mask. If you select a high-quality product, you won't even feel it on your face, and the others will only notice your impeccable appearance. Today, it is easy to buy the foundation, as all cosmetic brands produce this product.
Types of foundations
As for the release form, you can find the foundation in a plastic tube, glass vial, stick or spray (the latter is especially convenient to use). Such recent trade as "cushion" is one of the many achievements of the Korean beauty industry. It is a real deal for summer due to the combination of the caring solution, base and powder in a single case.
Each package conceals a product with a certain consistency – from liquid and cream to gel. Some of them have a shine effect, and others- a matte finish. The foundations can be regular or water-resistant. Based on their purpose, they are divided into day and night. Some of them are universal, and others – intended for photo- or video recordings. There is also a wide variety of pigments – from reflective and light-diffusing to colouring. The foundations also vary in their composition. The foundations can be water- or silicon-based with the addition of waxy substances.
Finding the perfect face cosmetic that fits the features of your skin is not an easy task. But if you choose this decorative cosmetic item correctly, you will get a fresh, rested, and radiant face. A properly chosen foundation can hide small wrinkles and imperfections. You should select it very carefully at the MAKEUP online store; otherwise, your make-up will look messy, and the existing skin imperfections will become very noticeable.