Face serums

High-quality face serums allow you to achieve a particular cosmetic result much faster. They are called beauty concentrates, as liquid, gel or oily products contain 8-10 times more active ingredients than any other beauty cosmetics. They have a light, delicate texture and are remarkably absorbed by the cells. Therefore they easily penetrate deep into the epidermis. The percentage of proteins, vitamins, antioxidants, oils, acids, flavonoids depends on the intended use.

All representatives of this category belong to additional cosmetic preparations designed to increase basic facial care effectiveness. When looking for which serum to buy, it should be borne in mind that these are targeted action agents. A common feature is the ability to activate cell renewal, increase immunity, restore the moisture balance of the epidermis, and enhance the usual beauticraft's effect – for example, day or night cream.

How to choose a face serum

A cosmetic serum for the face must be selected based on the type of skin. The following items are presented in the Makeup online store:

• for dry skin: products with a high content of oils and vitamins E, C are suitable; pay attention to serums with hyaluronic acid;

• for oily: choose a water-based serum with aloe vera extract, zinc, AHA and BHA acids;

• for problematic: for acne treatment, choose a serum with salicylic acid; important: use only watery or gel-like cosmetics;

• for the sensitive: soothing substances such as green or white tea extract, goji berries or grapes are suitable;

• for normal: any beauty preparations are appropriate, the main thing is to observe the measure;

• against wrinkles: to fight the first signs of ageing, use special rejuvenation items with a high content of peptides, as well as with gold and snail secretion.

How does a face serum work?

The product works on a cumulative basis. You will see the results from using the elixir with vitamins and antioxidants in about a month. The active components then act in the deepest layers of the skin, providing a pronounced therapeutic effect on the epidermis. If you want instant results, turn to a beauty treatment with silicones. It immediately evens out the tone and has a visual rejuvenating effect.

Should you buy a professional-grade serum? While cosmetics for the mass consumer are, for the most part, universal and designed for superficial action, salon products have a narrow specialization, are selected individually and work at a deeper level.

Activators cover the skin with an additional barrier layer. Most often, this is enough, and the subsequent application of the caring cream is not required. Cosmetologists recommend using the product in courses, maximum – 3 months. Be sure to take a break of at least a month.