Rituals

Rituals was established back in 2000 in Amsterdam by Raymond Cloosterman with the concept of using everyday practices as a powerful moment to feel good. Inspired by ancient Asian traditions and philosophies the brand saw a blend of modern skincare expertise and rituals aligned with mindfulness, meditation and holistic living. 

Its vision was simple yet it was powerful: be able to invest luxury into the daily routines such as bathing, skincare or home fragrance with a journey into a relaxing and balanced approach to beauty practices. Within a few years Rituals became an international lifestyle brand which has grown from being European to global recognition.

Themed Collections and Products

The brand is extensively known for its themed collections, each of them telling a story based on a cultural ritual. Lines such as The Ritual of Sakura, inspired by Japanese cherry blossoms or The Ritual of Hammam, that has Turkish bathing traditions, show off the blend of tradition and modern luxury. Products are from body creams, body scrubs and showers foams to perfumes, candles and teas, giving a holistic experience to the senses. 

Natural ingredients like rice milk, lotus flower, leaves of eucalyptus and sacred oils are carefully considered to nourish and nurture the skin, while calming the mind. Packaging design also speaks of elegance and harmony, and makes Rituals a beauty and lifestyle choice.

Shop Rituals in Great Britain

Visit our online store to shop Rituals products and enjoy quick, free delivery across Great Britain. With its unique philosophy and elegant collections, Rituals invites you to transform your daily care into a rich ritual.