Matrix

Most ladies know that a healthy mane is worth more than some can imagine. There's little professional cosmetics can do if your hair is dull and damaged. However, no matter the state your locks are in, you can always fix the issue with properly chosen and expertly developed treatment. Matrix is a haircare brand that has helped millions of women around the globe to make their strands healthier and better-looking.

Matrix – the heritage and the history behind it

Not everyone knows it, but L'Oréal is one of the companies closely related to other renowned brands that are trending at the moment. Over 40 years ago, in 1980, a family of talented hairdressers decided to launch their haircare line and name it Matrix.

The Miller family have been in the business together since the 1960s. While working as a hairdresser, Arnie Miller was dreaming about launching his own business. So, in the 70s he founded the retail company, Arnell. The main aim of the business was to supply beauty salons with individually applied lashes. Eventually, the company started to sell hair colouring products as well.

By the end of the '70s, the Arnell business wasn't doing well, and Mr Miller decided to sell it to centre all of his attention at the creation of Matrix. The idea behind the company was to distribute and sell professional hair care products to trusted salons and experienced buyers. Since the Millers knew the industry from within, they succeeded at creating the line destined to change the professional field. The haircare line was professional and effective so that those co-operating with the Millers started to grow their businesses.

Fifty years passed since the idea crept into Mr Miller's head, but his brand – Matrix – keeps winning the hearts of those who care for their locks. These days different lines cover the following branches:

• Haircare.
• Colouring.
• Texturizing.

No matter which option you are looking for, the chances are that the brand has it covered for you.

What makes Matrix so popular and required?

The number of expert lines offered on the modern market is indeed extraordinarily vast and versatile. However, the Millers prefer the strategy that makes them stand out. Their vision is deeply incorporated into the products they sell. Aside from providing the stylist with the means to work and create masterpieces, the brand has added the educational component to the mix.

Aside from that, the company cares about the planet too. So, most products created have as little impact on the planet as possible. Every new formula is cleaner than the other, let alone recycled packaging. Such an approach ensures that each item on offer has the best effect on your mane and the slightest impact on the environment.

For over 40 years, one family has joined forces with professional stylists and worked on the lines that you have free access to these days. All it takes is a safe place to acquire the products from. In MAKEUP online store, you can buy anything that your heart desires and have it swiftly delivered to the doorstep.