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Alter Ego Italy

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  • DEAL
    Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    68
    £4.64 £20.26
    Buy
  • DEAL
    Hair Cream Color Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    14
    £4.64 £19.83
    Buy
  • HIT
    Moisturizing Conditioner Mousse Alter Ego CureEgo Hydraday Whipped Cream
    Moisturizing Conditioner Mousse
    Alter Ego CureEgo Hydraday Whipped Cream
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    2
    £21.23 £21.77
    Buy
  • DEAL
    Toning Hair Mask Alter Ego Passion Color Mask
    Toning Hair Mask
    Alter Ego Passion Color Mask
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    4
    £7.13 £24.83
    Buy
  • HIT
    Nourishing Hair Mask Alter Ego CureEgo Nourish Mask
    Nourishing Hair Mask
    Alter Ego CureEgo Nourish Mask
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    0
    £8.93 £9.15
    Buy
  • HIT
    Curly or Wavy Hair Mask Alter Ego CureEgo Curly Mask
    Curly or Wavy Hair Mask
    Alter Ego CureEgo Curly Mask
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    £51.75 £53.08
    Buy
  • Semi-Permanent Straightening Treatment Alter Ego Shapego Shape Perfector
    Semi-Permanent Straightening Treatment
    Alter Ego Shapego Shape Perfector
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    £712 £730
    Buy
  • DEAL
    Strengthening Oxidizing Cream 6% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 6%
    Alter Ego Cream Coactivator Special Oxidizing Cream
    Special offerBuy 2 pcs to get up to -10% off each 2th item. Shade or volume to which the offer applies is marked with an asterisk.
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    1
    £5.44 £5.56
    Buy
  • DEAL
    Flax Seed Oil Shampoo Alter Ego Classic Linseed Oil Hair Shampoo
    Flax Seed Oil Shampoo
    Alter Ego Classic Linseed Oil Hair Shampoo
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    0
    £39.78 £158
    Buy
  • DEAL
    Hair Cream Color Alter Ego Fast Color 10
    Hair Cream Color
    Alter Ego Fast Color 10
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    0
    £4.64 £19.83
    Buy
  • Repairing Hair Ampoules Alter Ego ScalpEgo Energizing Intensive Lotion
    Repairing Hair Ampoules
    Alter Ego ScalpEgo Energizing Intensive Lotion
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    0
    £104 £0
    Buy
  • Clay Bleaching Powder Alter Ego BlondEgo Balayage Clay Lightener
    Clay Bleaching Powder
    Alter Ego BlondEgo Balayage Clay Lightener
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    £69.42 £71.21
    Buy
  • Leave-in Hyaluronic Acid Filler Lotion Alter Ego Filler Booster Leave-in Lotion
    Leave-in Hyaluronic Acid Filler Lotion
    Alter Ego Filler Booster Leave-in Lotion
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    £69.66 £71.15
    Buy
  • Shampoo-Filler with Hyaluronic Acid Alter Ego CureEgo Filler Shampoo
    Shampoo-Filler with Hyaluronic Acid
    Alter Ego CureEgo Filler Shampoo
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    0
    £61.42 £0
    Buy
  • Bleaching Powder Alter Ego BlondEgo Ultra 9 Lightener
    Bleaching Powder
    Alter Ego BlondEgo Ultra 9 Lightener
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    £78.4 £80.42
    Buy
  • DEAL
    Toning Ammonia-Free Color Alter Ego Be Blonde Pure Toner
    Toning Ammonia-Free Color
    Alter Ego Be Blonde Pure Toner
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    4
    £5.44 £23.24
    Buy
  • Shampoo for Blond & Grey Hair Alter Ego ChromEgo Silver Maintain Shampoo
    Shampoo for Blond & Grey Hair
    Alter Ego ChromEgo Silver Maintain Shampoo
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    1
    £51.72 £53.05
    Buy
  • DEAL
    Cream Color Alter Ego Booster
    Cream Color
    Alter Ego Booster
    Special offerGreen Beauty Sale! Only until March 16th (inclusive), enjoy discounts up to 45% off. Prices on the website already include the discount.
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    £4.64 £15.95
    Buy
  • HIT
    Cherry Berry Nourishing Colouring Treatment Alter Ego Passion Color Mask
    Cherry Berry Nourishing Colouring Treatment
    Alter Ego Passion Color Mask
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    £8.29 £8.49
    Buy
  • Oil for Damaged Hair Alter Ego Italy Egobond 7 Bond Oil
    Oil for Damaged Hair
    Alter Ego Italy Egobond 7 Bond Oil
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    £50.9 £52.21
    Buy
  • HIT
    Bleaching Powder AlterEgo BlondeGo Gentle Protective Lightener Violet Bleaching Powder
    Bleaching Powder
    AlterEgo BlondeGo Gentle Protective Lightener Violet Bleaching Powder
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    1
    £90.53 £92.86
    Buy
  • DEAL
    Blond & Grey Hair Conditioner Alter Ego ChromEgo Silver Maintain Conditioner
    Blond & Grey Hair Conditioner
    Alter Ego ChromEgo Silver Maintain Conditioner
    Special offerAdd to cart to see your price
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    £61.78 £63.37
    Buy
  • DEAL
    Soothing Shampoo for Sensitive Scalp Alter Ego ScalpEgo Calming Soothing Shampoo
    Soothing Shampoo for Sensitive Scalp
    Alter Ego ScalpEgo Calming Soothing Shampoo
    Special offerAdd to cart to see your price
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    1
    £49.42 £69.81
    Buy
  • Perm Lotion Alter Ego Perm Universal Waving Lotion
    Perm Lotion
    Alter Ego Perm Universal Waving Lotion
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    £31.46 £0
    Buy
  • Anti Hair Loss Energy Shampoo Alter Ego Energizing Shampoo for Hair Loss & Thinning Hair
    Anti Hair Loss Energy Shampoo
    Alter Ego Energizing Shampoo for Hair Loss & Thinning Hair
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    £30.89 £31.69
    Buy
  • Restructuring & Nourishing Shampoo Alter Ego Egobond 4 Bond Shampoo
    Restructuring & Nourishing Shampoo
    Alter Ego Egobond 4 Bond Shampoo
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    £33.92 £34.8
    Buy
  • Bleaching Powder Alter Ego Deb Dust-Free White Bleaching Powder
    Bleaching Powder
    Alter Ego Deb Dust-Free White Bleaching Powder
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    0
    £166 £170
    Buy
  • Elixir Oil for Hair Shine Alter Ego She Wonder Shine Oil Elixir
    Elixir Oil for Hair Shine
    Alter Ego She Wonder Shine Oil Elixir
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    2
    £58.19 £59.69
    Buy
  • Anti-Red Conditioner Alter Ego ChromeGo Anti-Red Conditioner
    Anti-Red Conditioner
    Alter Ego ChromeGo Anti-Red Conditioner
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    £61.68 £63
    Buy
  • Conditioner for Colored Hair Alter Ego ChromEgo Color Care Conditioner
    Conditioner for Colored Hair
    Alter Ego ChromEgo Color Care Conditioner
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    0
    £40.23 £0
    Buy
  • Anti-Frizz Shampoo Alter Ego CureEgo Silk Oil Silk Effect Shampoo
    Anti-Frizz Shampoo
    Alter Ego CureEgo Silk Oil Silk Effect Shampoo
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    0
    £41.2 £0
    Buy
  • DEAL
    Charcoal Shampoo for All Hair Types Alter Ego Urban Proof Shampoo
    Charcoal Shampoo for All Hair Types
    Alter Ego Urban Proof Shampoo
    Special offerAdd to cart to see your price. Shade or volume to which the offer applies is marked with an asterisk.
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    £27.33 £28.03
    Buy
  • DEAL
    Fortifying Cream 'Phase 2' Alter Ego Egobond Bond Setter
    Fortifying Cream 'Phase 2'
    Alter Ego Egobond Bond Setter
    Special offerAdd to cart to see your price
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    £171 £175
    Buy
  • DEAL
    Moisturising Shampoo Alter Ego Hydrate Shampoo
    Moisturising Shampoo
    Alter Ego Hydrate Shampoo
    Special offerAdd to cart to see your price
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    2
    £42.77 £43.87
    Buy
  • DEAL
    Anti-Frizz Hair Oil Alter Ego CureEgo Silk Oil Beautyfying Oil Treatment
    Anti-Frizz Hair Oil
    Alter Ego CureEgo Silk Oil Beautyfying Oil Treatment
    Special offerAdd to cart to see your price
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    1
    £62.47 £0
    Buy
  • Strengthening Oxidizing Cream 3% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 3%
    Alter Ego Cream Coactivator Special Oxidizing Cream
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    1
    £21.63 £0
    Buy
36 of 77 products
More products
Reviews on Alter Ego Italy
  • Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Great paint, I've been using it for many years. Fast delivery.
    N
    Nadezhda
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  • Heat Protection Hair Spray - Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
    This heat protectant is excellent. It leaves my hair smooth and is economical to use.
    L
    Liliya
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  • Frequent Use Conditioner - Alter Ego CureEgo Hydraday Frequent Use Conditioner
    Frequent Use Conditioner
    Alter Ego CureEgo Hydraday Frequent Use Conditioner
    The fragrance of this conditioner is not very strong and doesn't linger on the hair. Its consistency is medium, so it doesn't run, and it is white...
    M
    Margarita
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  • Orange Pigment Neutralization Conditioner - Alter Ego ChromeGo Anti-Orange Conditioner
    Orange Pigment Neutralization Conditioner
    Alter Ego ChromeGo Anti-Orange Conditioner
    The product is advertised for colored hair, but it might be more suitable for blondes. As a brunette, it didn't work for me. I wanted to reduce the...
    N
    Nataliya
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  • Medium Hold Hair Spray - Alter Ego Hasty Too Vo-Lux-lous Volumising Hairspray
    Medium Hold Hair Spray
    Alter Ego Hasty Too Vo-Lux-lous Volumising Hairspray
    I liked the hairspray. It provides medium hold and is easy to brush out. The scent is subtle. It offers good volume and comes at a reasonable...
    T
    Tanya
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  • Anti-Frizz Hair Oil - Alter Ego CureEgo Silk Oil Beautyfying Oil Treatment
    Anti-Frizz Hair Oil
    Alter Ego CureEgo Silk Oil Beautyfying Oil Treatment
    This magical oil for curly hair is fantastic. It doesn't weigh down or straighten your curls. Instead, it highlights the beauty of your waves. Your...
    O
    Olga
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  • Elixir Oil for Hair Shine - Alter Ego She Wonder Shine Oil Elixir
    Elixir Oil for Hair Shine
    Alter Ego She Wonder Shine Oil Elixir
    I came to leave a review after purchasing from Solo. I'm thrilled with the scent! It's very lightweight and doesn't weigh my hair down. You can...
    O
    Oksana
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  • Conditioner for Colored & Bleached Hair - Alter Ego Color Care Conditioner
    Conditioner for Colored & Bleached Hair
    Alter Ego Color Care Conditioner
    This product is not very effective at detangling hair. I previously used a regenerating cream conditioner that was thicker and smoother, and it did...
    O
    Olena
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  • Texturizing Hair Styling Cream - Alter Ego Hasty Too Styling Texturizing Creme
    Texturizing Hair Styling Cream
    Alter Ego Hasty Too Styling Texturizing Creme
    This product worked perfectly for my curly, porous hair. I apply a small amount to damp hair after using other leave-in conditioners. It doesn't...
    Y
    Yana
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  • Toning Conditioner "Orange" - Alter Ego Be Blonde Passion Color Mask
    Toning Conditioner "Orange"
    Alter Ego Be Blonde Passion Color Mask
    This balm is absolutely amazing! It tones the hair beautifully, leaving it obedient and smelling pleasant.
    L
    Lyudmila
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  • Strengthening Oxidizing Cream 3% - Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 3%
    Alter Ego Cream Coactivator Special Oxidizing Cream
    I really liked this developer. I used it for mixing both the lightening powder and the dark dye for the roots, as well as for toning my ombre. It's...
    T
    Tatyana
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  • Castagna Toning Conditioner - Alter Ego Passion Color Mask
    Castagna Toning Conditioner
    Alter Ego Passion Color Mask
    I liked it. My hair feels soft and not dried out. The color looks good and natural. It completely washed out in about 1.5 weeks (I washed my hair...
    S
    Svetlana
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