Brandy Sale_top
Alter Ego Just Color

Toning Gel Paint Alter Ego Just Color

Toning Gel Paint - Alter Ego Just Color — photo N1
Toning Gel Paint - Alter Ego Just Color — photo N2
Out of stock
product ID: 209473
  • Product details
  • Description
  • Age: 18+
    Brand: alter ego
    Line: just color
    Product Type: hair color, hair gel
    Product Properties: coloration
    Shampoo Type: demi permanent
    When To Use: universal
    Gender: for women
    Classification: professional
    Hair Type: all hair types
    Country: Italy
    Made in: Italy
  • Alter Ego Just Color tinting gel-paint is specially designed for quick and health-safe hair coloring. Its unique formula contains cationic dye pigments that penetrate deep into the hair during the tinting process and secure inside without damaging the structure. This allows for achieving the desired hair color while keeping it beautiful and healthy.

    The product effectively and harmlessly colors hair thanks to the nourishing complex included in its composition. Hair becomes very manageable and resilient, gaining elasticity and remarkable smoothness. Intense hydration ensures the absence of dryness and brittleness in the strands.

    Alter Ego gel-paint does not contain oxidizer or alkali, has an optimal pH level of 3.5, and is free from ammonia and alcohol components, which keeps the hair soft and silky after coloring. The manufacturer guarantees superb color durability and the preservation of a beautiful shade even after multiple washes.

    How to use: Shake the bottle
    • Pour the required amount of dye into a non-metallic container
    • Put on disposable gloves
    • Apply evenly to the area to be colored using a brush or a wide-toothed comb
    • Leave on for 20 minutes with an additional heat source (+5 minutes to cool down) or 30 minutes without heat exposure
    • Rinse thoroughly with water until it runs clear, then proceed to wash with Nourishing Color Care shampoo.

Leave your comment / Ask a question

Use the following box in order to leave a review about the product or ask a question.

All comments not related to the product will be deleted!

The comment will be shown only after preliminary verification by our staff.

*Enter your email, and we will send you a notification immediately after the specialist answers your question.

You can leave a review or ask a question

Use the following box in order to leave a review about the product or ask a question.

All comments not related to the product will be deleted!

The comment will be shown only after preliminary verification by our staff.

*Enter your email, and we will send you a notification immediately after the specialist answers your question.

  • Purchase confirmed
    Translated review

    Excellent paint:
    - Provides rich color
    - Does not damage hair (according to sensations)
    - Smells delicious
    - Spreads easily
    Downside:
    - Washes out fairly quickly (but still not as fast as Manic Panic)

  • Purchase confirmed
    Translated review

    I would like to add to the review. The first time I tried Turquoise Delight and the shade turned out to be very cool and intense, making it difficult to remove the pigment later. The orange, on the other hand, was a different story: the color wasn't bright, just a regular ginger... after a week of washing my hair (every other day), there was no trace of it left. I'm surprised because it's the same brand, but the products are so different. Both were applied to bleached hair. I also read reviews of other brands that produce similar products, and girls complained that cool tones adhere well and are difficult to remove, while warm tones wash out very quickly compared to the cool ones. Perhaps there's something to it, but I won't claim it for sure. In general, this information might be useful to someone)) and to the store, of course, respect!! Thank you so much for existing!))

  • Purchase confirmed
    Translated review

    I decided to try the Alter Ego hair product after a failed attempt with a similar balm from Erayba, mainly because I had read positive reviews about its long-lasting effect from other customers. However, after just the second wash with Rott Violet, all that remained was a faint purple tint on my lightened hair. It's possible that my hair simply doesn't absorb the pigment, but a regular redhead toner lasted perfectly for a week, while these quite expensive Italian brands fade away by the second or third day.

    On the positive side, the product has a pleasant scent and leaves my hair feeling softer and more shiny. As always, MakeUp's service is top-notch.

  • Translated review

    Great store. I ordered the purple color but haven't dyed yet. I have only good impressions of working with the store. The order was delivered on time, the courier brought it right to the door. In the box, there was what I ordered and also a small gift (hand cream). In general, I recommend it to everyone and I will order again myself :)

  • Purchase confirmed
    Translated review

    I ordered Turquoise Delight and initially, the color was darker. However, after the first hair wash, it became the shade that was stated on the packaging. It holds up very well, unlike the Panic Color I used before, which washed out after 4 washes. My hair is in excellent condition (even after bleaching!) and it has a very pleasant smell. I have medium-length and very thick hair, and this dye is enough for 2-3 applications. Special thanks to the store for their quality service and delivery.

  • Translated review

    The product matches the description and the picture. The delivery was fast. I have dyed my bleached hair only once. The effect I was expecting, perhaps even better. The color is vibrant, considering that it is without a developer. It lasted within an acceptable range for 2 weeks. I recommend it.

  • Translated review

    I am very satisfied with this product! I liked it much more than the mega famous brands like "Manic Panic." I applied it, of course, on bleached hair. The color turned out to be as advertised on the packaging. The consistency is very pleasant. The scent is absolutely amazing, but the most important thing is that it doesn't wash out as quickly as others and doesn't wash out horribly. I wash it with my regular shampoo for colored hair, although it would be better to use a sulfate-free one. Overall, I recommend it for lovers of bright colors. Thank you to the store for a quality product and the discount!)

Log in

Password recovery

we will call you back!