Reviews about Alter Ego Be Blonde Pastel Toner

I used it as a shade for highlights. Even with a 3% developer, it lightened my natural dark blonde color to red. Come on, how can it be ammonia-free???(((( To make matters worse, it also stained in patches, some appearing violet-pink and some areas didn't seem to have any color applied at all((( I'm in shock(((

I used this product to tint my highlighted hair. I left it on for the maximum recommended time of 20 minutes, and the result was a vibrant shade of denim mauve, which looks really striking on my lightened strands. However, I noticed that it also dried out my hair quite a bit, even though I mixed it with a lower volume developer. I will have to see how it fades over time.

The hair dye tints very well, the color is beautiful and cool, just as I wanted (I chose the shade Denim Mauve). My hair feels soft and shiny. The service at the store is always top-notch. Thank you!)

This paint is pretty good, and whenever I see the word "rose," I buy and try it. I got a dusty rose, a dusty Yes, (you could even call it ashy).