Charcoal Shampoo for All Hair Types Alter Ego Urban Proof Shampoo

Specially designed for hair prone to quick contamination, cosmetologists from the Italian brand Alter Ego have created the Alter Ego Urban Proof Shampoo with charcoal for all hair types. This product is an ideal choice for city dwellers, as it ensures deep cleansing of the scalp and hair, keeping them clean for much longer.

Upon contact with water, the shampoo creates a soft foam that effectively absorbs excess sebum, pollutants, and smog particles. Its formula is enriched with bamboo charcoal and other active components, providing a powerful detoxifying effect, as well as strengthening the strands and protecting them from various environmental stressors. The shampoo is free from sulfates, parabens, artificial dyes, mineral oils, and GMOs.

How to use: Apply the product to wet scalp and hair, massage for a few minutes. Rinse thoroughly. Repeat if necessary.