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The cardboard box with a magnet is very cute and the packaging is lovely. The blush itself is delicate, silky, finely ground, and doesn't create any dust. It easily picks up with a brush, applies smoothly without any patches, and blends effortlessly. The combination of three colors gives a natural, fresh, and versatile blush. The formula deserves special praise as it doesn't contain talc, doesn't dry out the skin, doesn't clog pores, and yet it is very long-lasting. I was choosing between this product and Dior, and I am very happy with my purchase.