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The taste of this toothpaste is very sweet. I find it unpleasant to use such a sweet toothpaste. I also didn't notice any whitening or freshening effects.
At first, I started using it and it seemed like a regular toothpaste, but it turned out that it does noticeably whiten teeth after all.
This product is super pleasant, effectively cleanses, and leaves a long-lasting feeling of freshness in the mouth.