Reviews about Lovien Essential Lovin Color

I really liked this hair dye, it beautifully covers gray hair. The color is rich, just like in the palette. I am using it for the first time and will continue to use this dye in the future.

The hair dye is very gentle, it didn't cause any burning sensation on the skin during the coloring process. It does have a strong ammonia smell, however, it doesn't excessively dry out the hair.

Good product, I have been using it for 4 years. It is durable and economical.

I didn't like it; it dries the hair excessively, and the color doesn't match.

The hair dye is good, it makes the hair shiny. The color 9.75 gave a strong ash tone to light hair.

I really liked this hair dye. I dye my hair red, and all dyes (regardless of price) wash out easily. My hairdresser recommended this one to me. I got the shade 9.43, and the color is very rich and vibrant, practically doesn't fade. My hair looks shiny and well-groomed, and the color is not too basic. The only thing is that it turns out darker than it appears in the picture.

I really like this paint.....8

I actually found that it dries out the hair:( It holds well (black color), but the hair feels a bit dry after coloring.

I didn't like it very much. The tube feels flimsy, and the markings are uneven; where it says 1.2, it's clearly not half. I got the 0.0 - neutral lightening. The 12% developer really burns the scalp. Moreover, it smells horribly of ammonia, like cheap burnt paint. The final color was also disappointing - it turned out to be a dull blond. The only plus is that it doesn't dry out the strands. However, I'm not sure if I will buy it again.

I ordered the super light brown paint. It's a beautiful color. I really liked the paint. Thank you, store!