Full coverage concealer

Full Coverage Concealer

The history of concealer can be traced to the 1920s, when theatrical makeup artists invented heavy pastes to cover flaws under hot stage lights. As cosmetics became more accessible in the mid-20th century, brands perfected formulas for day-to-day wear, and concealers became a staple in the mainstream beauty routine. The push for better performance gave birth to the full coverage concealers of the 1980s and 90s, which were developed specifically to cover dark circles, blemishes, scars, and pigmentation without the heavy layers of foundation that had previously been needed.

Benefits and How to Use

Full coverage concealer is still an indispensable product for people who want a flawless complexion. Its thick pigment will provide full correction and a natural finish if applied properly. The key to choosing a concealer starts with the shade — lighter shades of concealer will brighten the area under the eyes while concealers that are the same shade as your skin tone are ideal for masking spots or redness. Texture is also an important factor — creamier formulas are ideal for dry skin, while liquid versions are better for skin that is oily or combination. 

Makeup artists will advise that for smoother results, the best way to apply is to use a small thin brush or fingertip and tap the product on the skin, then blending it with a sponge. Full coverage concealer should be set with powder to ensure it lasts all day, even in high humidity. Many contemporary formulations also contain skin care advantages like hydrating agents or antioxidants that help to hydrate or protect your skin in one go.

Shop Full Coverage Concealers

Take a look at our full coverage concealers and you will find something for every skin type and tone. With free and expedited shipping to and from UK, an impeccable appearance has never been easier.