Wella SP

The brand is among the leading manufacturers of high-quality hair care cosmetics appreciated by millions of women worldwide. The legendary company provides the best products and tools for your coiffure, and its Wella SP line is one of the most demanded and popular collections.

Long History of the Company & Quick Success

Not many people know that the brand was launched in 1880 and initially manufactured innovative wigs. They were incredibly fashionable at the end of the 19th century, but in the 1920s, this trend lost its relevance. Wella SP was forced to change its guidelines and began to produce impressive hair care items, which were also in demand during that time.

The company’s experts invented the first perm machine in 1927. All ladies highly appreciated the innovation, which allowed the enterprise remain popular. The following years have become a real boom for the industry: the manufacturer released its dryer and first curling machine.

Later, the enterprise began manufacturing professional cosmetics for beauty salons, but women quickly understood that they could easily use it at home. The first development was hair colouring, which immediately won hearts due to its rich pigments and various shades. In general, the company prospered: thousands of customers from Germany and other countries praised the revolutionary products and actively used them.

Assortment and Innovations of Wella SP

Of course, the brand’s catalogue is constantly expanding, being replenished with the best novelties. Experts continuously work on creating new formulas that will make your hair more attractive and silkier. The corporation currently has a range of developments that have revolutionised the beauty industry once and forever. Try these Wella SP products for your perfect coiffure:

• shampoos for coloured, damaged, and overdried hair;
• varied masks for various purposes: moisturising, nourishment, restoration;
• conditioners that will help to make the texture soft and shiny;
• sprays, providing adequate protection from environmental influence;
• volumizing products to make your coiffure lusher.

The variety of Wella SP products is enormous, so every woman will find something suitable for herself. The brand’s philosophy implies tender care about health and beauty, and you will notice it right after the first use. All cosmetics comply with international quality standards and are regularly tested by independent laboratories. They are all absolutely safe and don’t cause any allergies or irritations, so you can use Wella SP even if you have sensitive skin or damaged texture.

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