Colgate-Palmolive is an international corporation that produces body care products, household chemicals, as well as animal feed. The company owns the rights to well-known trademarks, such as Colgate, Palmolive, Mennen, Lady Speed Stick, Hill's, and others. Millions of people around the world use the company's products every day and buy them for their loved ones.
Every year Colgate-Palmolive releases gift sets under the Palmolive brand in a new design. Gift sets are traditionally popular, and this market sector is a significant source of sales growth for the company.
In the project, it was necessary to develop unique concepts and packaging forms for each of the six lines of sets of the most popular cosmetic products. In total, we have developed a design for 31 assortment positions as part of these lines. The design solutions should not only reflect the key characteristics of each of the product lines united by a single brand but also create a sense of celebration and a welcome gift for the consumer.
Palmolive is a combination of design and care
If we talk about Naturel sets, then the key characteristics are naturalness, natural beauty, and care. We tried to reflect these ideas through the use of emotional watercolor drawings, the texture of craft paper, and natural soft olive shades.
Gift sets "Luxury oils" communicate the idea of noble luxury and restrained glamour in addition to the idea of femininity. In the packaging, this is realized due to the golden pattern made in the technique of stained glass, as well as the noble emerald color of the background.
The task for the Micellar Care line is to tell you about the ingredients and functions of micellar care, to reflect such characteristics as cleanliness, freshness, lightness, a sense of security. Thanks to the image of cotton inflorescences against a background of transparent water drops, a combination of pink and blue shades, we have managed to make the communication of these properties of the product lively and convincing.
"Gourmet SPA" is the brightest and most playful design among all the lines. We actively used bright patterns and the idea of naturalness, making the images on the packaging as natural and attractive as possible.
The Palmolive Men line should not only carry the impression of a charge of cheerfulness but also convey the idea of masculinity and strength. We have achieved this through minimalism in color and graphic solutions.
In a special line of bath products, Palmolive used the texture of light wood as a background, as well as a composition of recognizable bath accessories that clearly convey the idea of the purpose of the set.
The concepts of all lines are additionally adapted to meet the special requirements for customized sets for exclusive distribution in several federal retail chains, as well as large networks of a number of CIS countries.
The specialists have prepared recommendations on materials and printing technologies for each set. Selective varnishing, embossing, and stamping are widely used in the packaging of gift sets in order to maximize the composition and purpose of the products that can be purchased in the MAKEUP online store.