- Product details
- Description
- How to use
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Age:
18+
Brand: Wella
Line: soft color
Product Type: hair color
Product Properties: coloration
When To Use: universal
Gender: for women
Classification: professional
Hair Type: all hair types
Country: Germany
Made in: Germany
Give your locks the perfect color while preserving their beauty and health with Wella's ammonia-free hair dye. This product contains nourishing ingredients such as shea butter, coconut oil, and aloe vera, which care for your strands by gently coloring each hair and reducing breakage by 90%. With a wide range of shades, you can experiment by mixing them to achieve the perfect color with impeccable shine and smoothness.
Features of Wella Soft Color:
- The kit includes cream color, developer, two sachets of Shine Booster conditioning serum, gloves, and instructions;
- Suitable for vegans and all hair types;
- Free from ammonia;
- Natural oils like shea, coconut, and aloe vera ensure a gentle coloring process;
- Provides stable color and natural shine for up to 4 weeks;
- Withstands 32 hair washes;
- Dermatologically tested;
- Makes hair 92% less brittle and prone to split ends;
- Restores softness and smoothness to hair;
- All shades blend easily with each other;
- Does not irritate the scalp.-
Select a color that differs from your current shade by no more than two tones. Mix the dye thoroughly. Remember to wear gloves. Start by applying the dye to the roots of your hair and leave it on for 20 minutes. Evenly distribute the remaining dye throughout your hair. Wait for 10 minutes. Rinse thoroughly. Towel dry your hair. Use conditioner.
Reviews about Wella Soft Color
I tried this hair dye, number 70, to match my highlighted hair, which is at levels 9-10, closer to my natural color. My roots had grown out about 2 cm at level 6, with a slight but noticeable amount of gray. I chose this dye because I wanted something gentle, as my hair isn't in the best condition.
Let's start with the positives. The dye doesn't have a strong odor; there's a smell, but it's not overpowering, likely because it might be ammonia-free, though I'm not sure. The consistency is medium, and nothing dripped while I was using the applicator that came in the kit. A major plus for me, as I often have allergic reactions to hair dye, was that I had no reaction to this one—no itching, redness, or staining of the skin.
The color turned out with a warm reddish tint, similar to my roots but warmer. The dye made my roots even darker, but it didn't cover my gray hairs, which still shone silver. I know that ammonia-free dyes don't last as long on my hair and often turn out a shade darker than expected. Initially, for the first two days after coloring, I was pleased. My hair was shiny and slightly dry, but the conditioner worked well. However, since I wash my hair frequently, the color faded after about three washes, turning three shades lighter to a dull red, losing its shine and becoming matte. The gray hairs became as noticeable as before coloring.
I'm somewhat disappointed, as I've never experienced such intense fading with other ammonia-free dyes. My impressions are mixed. I'll try to be patient and let my hair grow out a bit before going back to L'Oréal, as this dye just doesn't hold up well. It feels more like a toning balm, even though the kit includes a 4% developer, which dried out my hair.
I left a review on April 21, 2024. I have been using this hair dye for the entire time, once a month (because my gray roots grow out), but I recently switched to medium brown. I wash my hair every day, so the color dulls after 4 weeks, but using shampoo for colored hair slows down the process. I am satisfied with this dye and do not plan on switching to another one. I hope it doesn't disappear from production.
I am very satisfied with this product. The gray roots are perfectly covered when I use it. I typically dye my hair every 5-6 weeks. With ammonia-based dyes, I had to do it more frequently.
I am very satisfied with this product. The gray roots are dyed perfectly. I dye my hair every 5-6 weeks. I should have used ammonia-based ones more often.