Burberry Burberry Brit Rhythm Eau de Toilette

Burberry celebrates its strong connection to the world of music with the launch of the new men's fragrance, Brit Rhythm. As part of the fragrance's advertising campaign, created by the brand's creative director Christopher Bailey, live performances by the band These New Puritans will take place in London, New York, and Singapore. Additionally, a capsule collection of clothing and accessories will be released, with a leather jacket as its centerpiece.

"Sexy and provocative, the Brit Rhythm fragrance is inspired by the fun and adrenaline of live music," comments Bailey. The faces of the advertising campaign are model Suki Waterhouse and These New Puritans' frontman George Barnett.

The fragrance opens with notes of fresh verbena, spicy cardamom, and juniper berries. At the heart of the composition are notes of leather, patchouli, and benzoin resin, while the base notes feature cedarwood, incense, and tonka bean.