Anti-Yellowness Shampoo Punti Di Vista Personal Touch Anti-Yellow Shampoo

Achieving a stunning platinum blonde look is always eye-catching and attractive. However, few are aware of the considerable effort and expense involved in maintaining that snowy white hair—a challenge every blonde woman can attest to. Forget about lengthy treatments and constant toning; with the Anti-Yellow Shampoo from the Personal Touch series by the professional Italian brand Punti Di Vista, the life of blondes becomes much simpler and brighter.

The balanced formula of this product includes a patented secret technology that eliminates the unwanted red pigment, which causes the appearance of yellow tinges. This product is perfect for individuals with more than 50% grey hair, as well as for maintaining the cool white tone of highlighted or bleached strands. Moreover, the patented Color Protection system contains new quadripolymer technologies that provide a protective effect, shielding against the adverse effects of environmental elements and preventing the quick fading of hair color. The Punti Di Vista Personal Touch Anti-Yellow Shampoo guarantees impeccable platinum whiteness for your hairstyle.

How to use: Lather a small amount of shampoo in your palms, apply to damp hair. Massage into the scalp. Repeat the application twice. After each application, thoroughly rinse the shampoo out with plenty of water.