Toning Shampoo for Blonde, Highlighted and Silver Hair L'Oreal Paris Elseve Purple

It lathers well and tones... one could say it doesn't tone yellow hair.

The shampoo is not bad. The makeup service, as always, is at the highest level. Thank you.

The shampoo lathers well and leaves my hair feeling normal. However, I can't say anything about its toning effect as I bought it for dark hair.

This product is the only one that has satisfied my needs for home use. It tones fine hair well without leaving a purple tint.

This product really eliminates yellow tones from the hair, and I like it. Thank you.

This shampoo is wonderful! It is perfect for maintaining a cool tone in your hair. It is best to use it with the conditioner from the same line. Who says it doesn't remove yellow tones? Firstly, let's consider what kind of yellow tones we are talking about. If your hair is as yellow as a chick, then of course it won't remove it. Also, it is recommended to leave the shampoo on your hair for a few minutes for a more intense result. I am more than satisfied with it.

This shampoo is really good, you can see the results. However, I always make sure to use the conditioner as well, so that my hair doesn't get too dry (toning shampoos often make this mistake).

After using this shampoo and mask, my hair was left yellow. In addition, I experienced a severe scalp allergy which caused a lot of discomfort. I do not recommend this product for those with sensitive skin. My hair felt like straw after using it.

The shampoo stained the bathtub, and it was difficult to remove.

This is a decent shampoo. It does its job well and doesn't stain your fingers. Using it once a week is enough to maintain the color.

My favorite toning shampoo completely satisfies the needs of my hair.

The shampoo is excellent for maintaining a cool shade of lightened or highlighted hair, without being too intense. To prevent it from drying out, it is necessary to use a conditioner. If you need a really intense one, go for Inebrya, but it smells like chemical sea buckthorn and stains nails. As for makeup, I want to order Loreal shampoo, but it is currently out of stock. I am eagerly awaiting its availability!

I'm writing this review for those girls who have naturally blonde hair and want to give it a cooler shade or slightly tone the strands that got sun-damaged during the summer.

This shampoo provides a slight toning effect. The results are barely noticeable at first. However, I have to mention that I don't leave it on for 15 minutes as instructed; I only keep it for a maximum of 5 minutes or even less. This is because it significantly dries out my hair and leaves my scalp slightly itchy after use.

But when used in combination with the mask, this shampoo has a cumulative effect. If you use it at least once a week over time, your hair will acquire a cooler shade.

Overall, the shampoo does its job. It's not a "wow effect," but it's decent enough.

I really liked this shampoo. It leaves my hair soft and it smells amazing. It also tones my hair well and even hides any gray hairs that have started to grow out. The only downside is that it can be a bit drying on the ends. I use it once a week, along with the mask from the same line, and I am satisfied with the results. I highly recommend it!

It effectively handles its purpose for highlighted hair, giving the hair an ashy shade. I use it once a week. I always apply the mask, not because it dries out the hair, but because my hair is dyed.

This product definitely adds color to your hair, but it also dries it out excessively. Even using a nourishing mask doesn't help me improve the dry and stiff texture. I even tried diluting it with water and rinsing, but it still leaves my hair feeling dry.

I liked it. It doesn't work on natural hair, but it worked very noticeably on light, thin, damaged hair from the first use. It is highly pigmented, like ink. I mix it 1:1 with another shampoo and water to avoid blue spots. It dries out the hair, but with a mask, the effect is superb. I use the mask on different hair colors, it does not tone.

This shampoo really dries out the hair, so it is essential to use a hair mask afterwards, then everything is great. It truly eliminates unwanted yellow tones and makes it look more natural and beautiful.

The foundation provides a nice coverage with a subtle ash undertone, but unfortunately it starts to fade after the second wash.

This product effectively removes yellow stains.

This product is absolutely amazing and essential for those with dyed blonde hair. It effectively eliminates any unwanted yellow tones without excessively drying out the hair. I use it twice a week, along with the entire series, as I wash my hair every day. Thank you!

This product does a great job of toning, even when mixed 50/50 with regular shampoo. It does dry out the hair, that's true. I only need to wash my hair with it twice, but for the price, it's a gift to maintain a nice blonde color. By the end of the water procedure, my hands are already clean.

I tinted my hair... into a beautifully uneven blue color)))... in just a few seconds)

After the first wash, I don't see any toning effect, but I hope it will eventually appear. I kept it on for 2 minutes. However, it does a good job of cleansing.

I have always been biased towards tinting shampoos and masks. I didn't want to bother with putting on gloves, and I was afraid of staining towels and pillowcases. However, the red pigment was getting on my nerves, so when I dyed my hair with an ultra-ashy light blonde color, I decided to try to maintain the beautiful shade for a longer time. And I'm glad I did because it works! It neutralizes the redness and doesn't stain my bedding. I keep using it for longer periods since I'm not a blonde. Sometimes I also use the violet mask that comes with the dye package, about once a week, to avoid drying out my hair. The color and scent are great, although my hair prefers another shampoo and mask. But for the sake of the color, I still alternate between them. Moreover, I noticed that the gray roots are less visible in this shade, especially after using the shampoo and mask. So, it's healthier for my hair, and I won't have to dye it as often.

This product provides a light tint, but unfortunately it tends to dry out the hair, similar to a toner.

The shampoo is excellent! Everything is great! Sincerely thank you!

Great. It does not dry out the hair and lasts for 4 washes.

I am satisfied with the quality of the product and the results after usage. The shampoo effectively neutralizes yellow tones and provides a pleasant shade.

This shampoo is excellent as it tones old blonde hair (with a strong yellow tint). The only downside is that it leaves your hands purple, but this washes off quickly.

I have been using this product for the second year now, and when paired with a mask, it delivers excellent results.

Great quality! It lives up to its expectations! I always buy it for my mom! We have tried many different ones! From Estel, John Frieda to Bed Head, etc!
It suits perfectly! Minimum consumption for shoulder-length hair! I only use it with conditioner! It really helps to maintain salon color!

The shampoo is great. It doesn't stain the hands and doesn't dry out the hair. It suited me well. The price is really excellent. I kept it for a minute and the copper-gold color turned into a warm beige.

This shampoo is simply amazing. Unlike tinting balms, it doesn't darken my hair, but instead, it lightens it and gives it a beautiful shade. It does make my hair slightly dry, but I use a hair mask and conditioner which solves the issue. Overall, I am very satisfied with it. Plus, it doesn't require rinsing and has a cumulative effect.

This hair dryer is extremely drying, so using a hair mask afterwards is a must. Compared to the amethyst tonic, it is not cost-effective at all, and unlike the tonic, it has a slight cool undertone. I won't be buying it again.

The best! It removes yellowness, leaves hair soft, NOT BLUE, which is important! I constantly buy it. Keep it on blondes for 1-3 minutes. Super result.

I did not feel the desire to purchase again. After using it, I noticed more hair fall. It does not dry out the hair (or maybe I didn't notice). It slightly reduces yellowness.

Great shampoo! However, I find it a bit concentrated for my liking, so I add a little bit of regular shampoo to dilute it. To achieve a more ashy tone, I simply leave it on my hair for a short while before rinsing it off.

I didn't buy it here, but I will leave a review. This shampoo is terrible, I bought it and regretted not reading the reviews first. Only the roots were yellow, I applied this shampoo and luckily didn't leave it on for 5 minutes as instructed. After rinsing, I was horrified when my hair dried. My hair became like a rag, dry and with a horrible green-blue color. And the most interesting thing is that the yellow hair near the roots remained the same. In addition to all of this, it stains your hands, especially the nails. I threw it away after the first use. I had to wash my hair 7 times to get rid of this awful green shade.

I didn't have much success with my yellow pigment. I used this shampoo and conditioner from the same series. But then I switched to the silver-white rinse from Senko - it seems to be more effective.

The shampoo is excellent, it effectively removes yellowing, lathers up wonderfully, and has a pleasant scent. There are no drawbacks! I highly recommend it.

This product effectively removes yellow tones and gives hair a sophisticated color.

I will never buy this shampoo again in my life!

I bought both the shampoo and the hair mask, but I didn't notice any wow effect. And that's a shame.

I really like it, I keep buying it consistently.

It effectively eliminates yellowness evenly, unlike toner.

star review. Качество товара на высоте, всегда приходит в хорошей упаковке и без повреждений. Продавец очень отзывчивый, всегда помогает с вопросами и решает проблемы быстро. Отличный магазин, рекомендую всем!

Great, it removes yellowing.

I didn't like it, except as a budget alternative. It doesn't tone well, doesn't last long, and dries out the hair.

I don't often leave reviews, but I couldn't pass by without commenting on this one. The shampoo is really great (I used it together with the conditioner from the same series). My hair is very damaged, but after using this shampoo, it was noticeably improved. It managed to bring out strands that I hadn't even noticed before. I definitely recommend it. Thank you for the delivery, for the high-quality product, and for the gift from Loreal.