- Product details
- Description
-
Age:
18+
Brand: goldwell
Line: elumen
Product Type: hair color
Product Properties: coloration
Volume: 200 ml
Shampoo Type: semi permanent
Formula: ammonia-free
When To Use: universal
Gender: for women
Classification: professional
Hair Type: all hair types
Country: Germany
Made in: Germany
Are you passionate about discovering new possibilities in hair care and styling? Then you'll be interested in products from the Goldwell brand, specifically this dye from the Elumen series, which was created and patented by Japanese specialists from the KAO scientific-biochemical corporation. It represents a revolutionary approach to the hair coloring process. Elumenation occurs due to negatively charged pigments that have the ability to deeply penetrate the hair structure, which holds a positive charge. This is an effective and, importantly, completely harmless procedure that delivers a truly brilliant result in every sense.
Features of Goldwell Elumen Pure:
- ammonia and peroxide-free formula;
- does not include oxidizing agents;
- does not require mixing with oxidants;
- notable for its acidic environment — pH 3.2;
- utilizes only direct pigments;
- operates through a system of penetration and attraction;
- provides stunning color intensity;
- gives colored hair a beautiful shine.