Foundation Fenty Beauty

You asked, and the star heard you. Rihana's iconic tonal foundation that has eternally transformed the game rules is now available in 50 colours – the most comprehensive variety of tones at the moment.

The Fenty Beauty sustainable Foundation with a silky matte coating instantly makes the skin smoother and flatter, and the pores are invisible, easily layered from light to complete cover. Oil-free formula can adapt to the environment. That is, it withstands sweating and moisture without clogging the pores so that you can be sure of its effectiveness everywhere. 

How did this happen?

• The obsessive search for the excellent variety of shades that will suit all skin tones
• Exclusive recommendations from the world's leading makeup artists

Thorough verification by real women in real life

The proportion of pigments that would convey the natural tones of the skin is perfectly adjustet. It gives the same perfect matte finish – not too dull and not too inconspicuous. And, of course, the result is a comfortable, sustainable formula that allows the skin to look like skin. It is the dream of every woman.

Choose your shade – Foundation Fenty Beauty

The tonal cream from Rihanna's brand helps to achieve the perfect tone of the face, thanks to the effect of "photo filters" that create a smooth velvety relief. This effect is achieved thanks to the unique Pro Filt'r technology.

• The tonal base is represented by a broad palette of shades, which allows you to choose a tone close to the skin's natural colour.
• The thick texture is very good at hiding all the flaws – from minor imperfections in the form of a capillary mesh, to more significant problems — scars and red pimples.
• The cream is made of natural micro pigments that do not cause allergies and irritation.
• It instantly retouches any imperfections that may appear on the face, excluding the application of cream in several layers.

It is suitable for oily problem skin, does not cause allergies to delicate and does not irritate sensitive skin. A dense moisture-resistant cream helps to mask any problems — pimples, scars, bruises, pigmentation. Girls with acne have a perfect effect, as the product will hide any flawsand make a face matte and radiant, getting rid of greasy gloss.

This is a genuine photo filter! Rihanna dreamed of a very easy-to-apply, light and plastic toning cream that would instantly melt on the skin and create a flawless blur effect. The formula contains a unique complex of HydraBlend, which provides the same effect as the skin without makeup. It will be your best friend, even when you just don't have time for a total makeover. At the MAKEUP store it is available in 25 shades for all skin tones.