Ardent and self-confident, beautiful and modern – the perfume house Armand Basi was born in distinctive Spain and personifies a typical Spaniard.
The history of the brand's perfumes
It all started with a sewing workshop, which was inherited by two brothers. In 1948, Giuseppe and Armand Basi registered the family trademark in Barcelona for making casual wear for women and men.
In 1999, the family business launched its debut perfume line, which broke sales records in its native Spain. In 2000, the men's series was supplemented with a pair of perfumes for women for the first time. They complemented each other perfectly with a bright and bold sound. Their presentation became an excellent start to the successful development of the perfumery direction.
Armand Basi: concept, philosophy and design
One of the brand's concepts is innovation. The world is developing rapidly, striving for new technologies, so the aromas must match its pace. The company's target audience is young, freedom-loving and independent residents of megalopolises who prefer style, exclusiveness, and comfort. Bold combinations of expressive perfumery notes assure that the perfumes of Armand Basi always stand out and conquer with their brightness. The design of the bottles is invariably laconic, embodied by geometric lines and simple shapes.
Models, not celebrities, take part in promotional campaigns for the manufacturer's fragrances. Eminent perfumers are invited to create compositions. Olivier Cresp, Francis Kurkdjian, Alberto Morillas de Firmenich, Francoise Caron and others worked with the brand.
What is in aromatic compositions
The fragrance bouquets are strictly divided by gender. If the line is for men, it will almost certainly have notes of cardamom, geranium, citrus and amber. For the women's series, berry cocktail, exotic fruits, rose, and lily of the valley are usually used. In the base, there are amber with musk and sandalwood.
Such rich compositional pyramids assure Armand Basi perfumes are truly legendary. The perfumers work thoughtfully and meaningfully: each new step has both unused accents and reflections from the previous "floors." This transforms scented water into a single mechanism built on harmony and beauty.
The brand's aromas are classified as medium-resistant. That means it lasts for 3-6 hours. Most fragrances can be felt at arm's length. They do not fill the entire room so that it is hard to breathe, but they do not go unnoticed.
During the history of the brand's presence in the fashion industry, Armand Basi has earned the status of a manufacturer who feels the wishes of his fans and offers them the best solutions to harmoniously complement the image. These are beautiful, balanced compositions with their character, inspired by Mediterranean nature.
You can buy these legendary aromas in MAKEUP online store at a reasonable price. We provide detailed descriptions of each item so that you can easily choose the one that is right for you.