Since its inception, Colgate has become a legendary brand, providing innovative mouth and teeth hygiene products. The 1870s is considered the period when the first innovative toothpaste appeared on the market and revolutionised the industry. Besides, the company manufactures soap, mouth rinses, shower gels, deodorants, and so on.
History of Colgate and Its Development
This manufacturer is a well-known industry leader, but do you know much about the company? In 1806, its founder could hardly imagine that his small enterprise manufacturing soap and candles would grow into a huge global corporation. We all know that the brand is most famous due to its toothpaste, invented only in 1870. It’s exciting to know that it was initially sold in jars, which is quite unusual for us.
Colgate is an innovator, and its multiple achievements prove it. In 1896, it was the first to launch paste in tubes and became the copyright holder for such an invention. During the 20th century, the manufacturer’s assortment significantly widened and included mouth hygiene products, shower gels, bath foams, soap, and even animal feed.
Of course, its high-quality toothpaste and brushes are the most popular developments, which help the company remain demanded worldwide. It uses innovative formulas, such as adding fluoride-containing ingredients that guarantee protection against caries. Thanks to the development of its famous Colgate Total, the corporation’s success cannot be beaten, and it remains a global leader in many states.
Brand’s Main Values and Benefits
This trademark's popularity increases daily with its innovative approach to creating its products. And it doesn’t seem to lose its relevance on the global market! Grab some exciting facts about the brand (some will definitely surprise you):
a billion people use the company’s developments daily;
the corporation sells 1.6 billion brushes annually, and if you put all of them together, you could encircle the globe 16 times;
it was the first organization in the world to put its paste into a tube;
Colgate Total is the only toothpaste globally that protects teeth and gums for 12 hours even after drinking and eating;
the first brand’s advertisement appeared in 1817;
the enterprise supplies its products to over 200 countries.
Nowadays, the corporation’s assortment doesn’t limit to the mouth hygiene catalogue, but it’s still the leader due to its high-quality toothpaste and brushes. Hardly anyone hasn’t heard of it or didn’t use these items. It is no longer just a small enterprise but a large corporation that has absorbed many brands in recent decades. Certificates from the American Dental Association and the US Food and Health Administration confirmed the production’s quality.
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