Oxidizer 7,2% Be Hair Be Color Activator with Caviar Keratin and Collagen

The coloring process isn't just about ammonia or ammonia-free dyes. The crucial component is the developer, which opens up the hair cuticles, allowing the artificial pigment to be absorbed, and as a result, you achieve a luxurious hair color. The 7.2% developer from the Italian brand Be Hair can be used for both lightening and darkening strands.

A significant advantage of the Be Color Activator with Caviar, Keratin, and Collagen is that it not only ensures thorough coloring but also has a beneficial effect on the scalp and hair condition. This is facilitated by its balanced formula and active ingredients. Thanks to the caviar extract, hair becomes stronger and more elastic, and blood flow to the hair follicles is improved. Collagen hydrates and prevents moisture loss, while keratin creates an invisible film on each hair strand, protecting it from damage during the coloring process.

How to use: mix with Be Color dye in a 1:1 ratio or 1:1.5 for the super-lightening line.