Permanent Hyper High Lift Color Joico Blonde Life Hyper High Lift Color

Do you dream of quickly transforming into a stunning blonde to magnetically attract interest and admiration from those around you? Fulfilling your cherished wish with minimal harm to your hair's health is made possible with Joico Blonde Life Hyper High Lift Color Cream. Thanks to ARGIPLEX technology, the amount of ammonia in the dye has been reduced by 50%. The amino acid arginine protects the hair from the aggressive effects of chemical components and high temperatures, while hydrolyzed keratin fills in damaged cuticle structures, so your strands regain smoothness, shine, and strength!