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This product effectively heals cracks on the lips.
I agree that it is sticky, but the effect is better than any lip balm. I bought it for my nipples, but I have only tried it on my lips so far. It is odorless.
The texture is sticky and unpleasant, and it sticks for a very long time. If we compare it to Purrellan, Ziaja falls behind in terms of effectiveness. I bought Ziaja for treating chapped lips. It does have an effect, but it's very weak.