Reviews about Wella Professionals EIMI Shape Shift

This is definitely not molding gum! There must be some misunderstanding: the texture is not like gum as advertised - it does not stretch between the palms or at all. It is some sort of low-quality cream. Compared to CHI, Bed head tigi, or Redken - it's a waste of money. The only thing that resembles hair gum in it is the scent. It smells like bubble gum with tropical fruits.

The hold is quite reliable, perfect for texturizing and accentuating individual strands. There is hardly any glossy effect. I would not recommend it for long hair as it will weigh it down. Applying it is a little unusual - the product is sticky and stretches a lot, like slime, so you need to first rub and warm it up in your hands.

Great styling product. It will last a long time as you only need a small amount. The texture in the jar is quite sticky. I apply it by rubbing a little between my fingertips and then distributing it onto my hair. It adds volume and my hair looks natural, not clumped together (if applied moderately). Even my short haircut holds, and the curls don't fall onto my face.

Thank you, Make up, for the quality and service!