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Alter Ego Techno Fruit Color

Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream

Special offer
Brands on Sale! Only until January 20 (inclusive), up to 40% off. Prices on the website include the discount.
Special offer will end in 0 days, 24:23:12
Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
£ 15.79
£20.4
+All colours (49)
1/10 - Blue Black
3/0 - Intense Dark Chestnut
4/5 - Mahogany Chestnut
4/6 - Red Chestnut
4/72 - Chestnut Brown Iris
5/4 - Copper Light Chestnut
5/22 - Light Intense Iris Chestnut
5/31 - Light Golden Ash Chestnut
5/32 - Golden Light Chestnut
5/43 - Light Chestnut Gold Copper
5/626 - Light Chestnut Red Violet
6/00 - Intense Dark Blonde
6/5 - Mahogany Light Blonde
6/6 - Light Red Blonde
6/11 - Intense Light Medium Blonde
6/22 - Intense Light Medium Blonde
6/26
6/44 - Intense Dark Blonde
6/46 - Dark Red Copper Blonde
6/656 - Dark Blonde Red Mahogany
6/666 - Dark Blonde Intense Red
7/0 - Intense Medium Blonde
7/00 - Vibrant Blonde
7/6 - Mahogany Blonde
7/11 - Intense Ash Blonde
7/34 - Golden Copper Medium Blonde
7/43 - Copper Golden Blonde
8/2 - Light Iris Blonde
8/3 - Golden Light Blonde
8/4
8/7 - Brown Light Blonde
8/17 - Light Blonde Ash-Brown
8/27
8/32 - Light Golden Blonde
8/34 - Light Golden Copper Blonde
8/42 - Copper Blonde
8/43 - Copper Gold Light Blonde
9/2 - Matt
9/3 - Golden Light Blonde
9/7 - Very Light Brown Blonde
9/11 - Intense Ash Very Light Blonde
9/32 - Very Light Blonde Gold Iris
9/42
10/0 - Natural Platinum Blonde
10/00 - Intense Platinum Blonde
10/3 - Golden Platinum Blonde
10/21
10/32 - Platinum Iris Blonde
10/42
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product ID: 143237
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  • Product details
  • Description
  • How to use
  • Age: 18+
    Brand: Alter Ego
    Line: techno fruit color
    Product Type: hair color
    Product Properties: coloration
    Volume: 100 ml
    Type: permanent
    Formula: alcohol
    When To Use: universal
    Gender: for women
    Classification: professional
    Hair Type: all hair types
    Country: Italy
    Made in: Italy
  • The Techno Fruit Color Permanent Hair Coloring Cream, launched by the Italian brand Alter Ego, is a permanent cream dye that acts as an oxidizing agent with a higher level of cosmetic efficacy. It is capable of effectively covering gray hair, contributing to their maximum strengthening.
    This product also helps to protect the hair from external aggressive factors, which aids in maintaining their beautiful appearance for an extended period. Moreover, the splendid fruity fragrance of the hair dye cream turns the coloring process into an incredible pleasure.
    Effective coloring is made possible by the use of special new generation colorants - micropigments, which ensure a durable penetration of the dye into each hair. The presence of cotton oil, silk proteins, flaxseed oil, and honey in the dye cream contributes to achieving a more lustrous tone, providing reliable protection for the hair during the coloring process.

  • To prepare the mixture, combine the developer and the dye in a bowl. Apply the prepared dye mixture to dry, unwashed hair using a brush, starting from the roots and, if necessary, extending to the lengths and ends. Leave the dye on the hair for 30 minutes. After the time has elapsed, rinse the dye out until the water runs clear.

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  • Translated review

    I purchased this product from a store specializing in professional hair dyes, choosing the shade 8.11, which was supposed to be a light ash blonde according to the palette. However, what I ended up with was closer to a 6, a chocolate color

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  • Translated review

    I have been using this product for the second year now and I am extremely satisfied with how it covers my gray hair. I highly recommend it.

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  • Translated review

    This is an excellent hair dye that effectively covers gray hair, even though I have 90% gray hair. My hair looks shiny and fabulous after using it.

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  • Purchase confirmed
    Translated review

    I have been using it for over a year. My hair is

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  • Translated review

    I always order paint. I am satisfied.

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  • Purchase confirmed
    Translated review

    I purchased it on 7/26. It doesn't dry out my hair. Instead of using the dark cherry color as intended, I used it as a pink color. I mixed about a teaspoon of dye with the developer and then mixed it with a hair mask, resulting in a vibrant pink shade. Even with such a small amount of dye on my hair, it lasted for exactly 3-4 hair washes. Due to the small amount of mixing, the dye tube lasted for exactly 3 months.

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  • Purchase confirmed
    Translated review

    I always use this brand of paint. Previously, I had 8/32, which was reddish, and then I tried shade 8/11, which is a very nice, gray ashy color. I will attach a photo! I really liked it!!

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  • Translated review

    I did not have any success in covering my gray hair with this product. It has a strong unpleasant smell that even irritates my eyes. The hair feels unpleasant to the touch after using it and the skin feels slightly "hot" after rinsing. I don't understand why anyone would use this dye... maybe they haven't tried something better. Previously, I used the ammonia-free Echosline Synergy which didn't completely cover the gray hair (but almost, around 90%), but my hair looked great afterwards. The price of both products is similar. I wanted to switch because Synergy now takes a long time to arrive from Europe for certain shades.

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  • Purchase confirmed
    Translated review

    I bought this product for the first time based on reviews. I chose shade 8.44 because I have always been a redhead. I made the right choice, as at first it had a slight reddish tone, but after a few washes it settles into a rich and intense red shade. People around me have noticed that I look brighter. The quality of the dye is great, it doesn't dry out my hair, and the color stays on well. I also purchased a developer from the same brand, with a 3% concentration.

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  • Purchase confirmed
    Translated review

    I bought this based on reviews because I couldn't find my color after using L'Oréal Dia Richesse. The percentage of gray hair increased, and it started to fade quickly. I gave this dye a chance twice. It gives a reddish shade, no matter how you mix it. It turns yellow at the roots. The first time I used 7.00+7.11+6% developer. The first two photos were taken in direct sunlight and without. The second two photos were taken with pure 6.00+6% developer, in sunlight and without. With the 6 shade, it's better, especially when you wash your hair 2-3 times. But the reddish, even red, shade prevails. Ash or calm natural blond doesn't show up. I don't recommend it for gray, porous, and curly hair. There are no questions about the quality of the dye at all. It doesn't dry out the hair and leaves it well-groomed, shiny, and healthy. It fades slowly.

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