NIVEA_top
Cosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount
Special offer will end in 0 days, 24:23:12
DEAL
Alter Ego Techno Fruit Color

Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream

Special offer
Cosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount
Special offer will end in 0 days, 24:23:12
Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream — photo N1
Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream — photo N2
Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream — photo N3
Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream — photo 1/0 - Intense Black
£ 14.92
£19.9
+All colours (82)
1/0 - Intense Black
1/10 - Blue Black
3/0 - Intense Dark Chestnut
4/0 - Intense Chestnut
4/5 - Mahogany Chestnut
4/6 - Red Chestnut
4/7 - Chestnut Brown
4/17 - Kasztan jesionowy brazowy
4/71 - Brown Ash Chestnut
4/72 - Chestnut Brown Iris
5/0 - Intense Light Chestnut
5/00 - Light Chestnut
5/3 - Golden Light Chestnut
5/4 - Copper Light Chestnut
5/5 - Light Chestnut Mahogany
5/6 - Red Light Chesnut
5/11 - Intense Light Ash Chestnut
5/22 - Light Intense Iris Chestnut
5/26
5/31 - Light Golden Ash Chestnut
5/32 - Golden Light Chestnut
5/43 - Light Chestnut Gold Copper
5/71 - Light Chestnut Brown Ash
6/0 - Intense Dark Blonde
6/1 - Dark Blonde Intense Ash
6/3 - Golden Dark Blonde
6/4 - Copper Dark Blonde
6/5 - Mahogany Light Blonde
6/6 - Light Red Blonde
6/8 - Light Blonde Matt
6/11 - Intense Light Medium Blonde
6/17
6/22 - Intense Light Medium Blonde
6/26
6/31 - Golden Ash Medium Blonde
6/32 - Golden Light Blonde
6/34 - Dark Golden Copper Blonde
6/43 - Light Copper Golden Blonde
6/44 - Intense Dark Blonde
6/46 - Dark Red Copper Blonde
6/71 - Dark Blonde Brown Ash
6/656 - Dark Blonde Red Mahogany
6/666 - Dark Blonde Intense Red
7/0 - Intense Medium Blonde
7/00 - Vibrant Blonde
7/1 - Ash Blonde
7/2 - Iris Blonde
7/3 - Golden Blonde
7/4 - Copper Blonde
7/6 - Mahogany Blonde
7/11 - Intense Ash Blonde
7/31 - Golden Ash Blonde
7/34 - Golden Copper Medium Blonde
7/43 - Copper Golden Blonde
8/0 - Intense Light Medium Blonde
8/00 - Light Blonde Intense Natural
8/1 - Light Ash Blonde
8/2 - Light Iris Blonde
8/3 - Golden Light Blonde
8/4
8/7 - Brown Light Blonde
8/11 - Light Blonde
8/17 - Light Blonde Ash-Brown
8/31
8/42 - Copper Blonde
8/43 - Copper Gold Light Blonde
8/44 - Bright Copper Light Blonde
9/0 - Intense Natural Light Blonde
9/00 - Extra Light Blonde Intense Natural
9/2 - Matt
9/3 - Golden Light Blonde
9/11 - Intense Ash Very Light Blonde
9/32 - Very Light Blonde Gold Iris
9/42
10/0 - Natural Platinum Blonde
10/1 - Platinum Ash Blonde
10/2 - Platinum Blonde
10/11 - Intense Ash Platinum Blonde
10/31 - Golden Ash Platinum Blonde
10/32 - Platinum Iris Blonde
10/42
11/0SS
Buy
Delivery from the EU! In stock!
product ID: 143237
No required color?
  • Product details
  • Description
  • How to use
  • Age: 18+
    Brand: alter ego
    Line: techno fruit color
    Product Type: hair color
    Product Properties: coloration
    Volume: 100 ml
    Type: permanent
    Formula: alcohol
    When To Use: universal
    Gender: for women
    Classification: professional
    Hair Type: all hair types
    Country: Italy
    Made in: Italy
  • The Techno Fruit Color Permanent Hair Coloring Cream, launched by the Italian brand Alter Ego, is a permanent cream dye that acts as an oxidizing agent with a higher level of cosmetic efficacy. It is capable of effectively covering gray hair, contributing to their maximum strengthening.
    This product also helps to protect the hair from external aggressive factors, which aids in maintaining their beautiful appearance for an extended period. Moreover, the splendid fruity fragrance of the hair dye cream turns the coloring process into an incredible pleasure.
    Effective coloring is made possible by the use of special new generation colorants - micropigments, which ensure a durable penetration of the dye into each hair. The presence of cotton oil, silk proteins, flaxseed oil, and honey in the dye cream contributes to achieving a more lustrous tone, providing reliable protection for the hair during the coloring process.

  • To prepare the mixture, combine the developer and the dye in a bowl. Apply the prepared dye mixture to dry, unwashed hair using a brush, starting from the roots and, if necessary, extending to the lengths and ends. Leave the dye on the hair for 30 minutes. After the time has elapsed, rinse the dye out until the water runs clear.

Leave your comment / Ask a question

Use the following box in order to leave a review about the product or ask a question.

All comments not related to the product will be deleted!

The comment will be shown only after preliminary verification by our staff.

*Enter your email, and we will send you a notification immediately after the specialist answers your question.

You can leave a review or ask a question

Use the following box in order to leave a review about the product or ask a question.

All comments not related to the product will be deleted!

The comment will be shown only after preliminary verification by our staff.

*Enter your email, and we will send you a notification immediately after the specialist answers your question.

  • Translated review

    I have been using this product for the second year now and I am extremely satisfied with how it covers my gray hair. I highly recommend it.

    reply
    Did you find this review helpful?
  • Translated review

    This is an excellent hair dye that effectively covers gray hair, even though I have 90% gray hair. My hair looks shiny and fabulous after using it.

    reply
    Did you find this review helpful?
  • Purchase confirmed
    Translated review

    I have been using it for over a year. My hair is

    reply
    Did you find this review helpful?
  • Translated review

    I always order paint. I am satisfied.

    reply
    Did you find this review helpful?
  • Purchase confirmed
    Translated review

    I purchased it on 7/26. It doesn't dry out my hair. Instead of using the dark cherry color as intended, I used it as a pink color. I mixed about a teaspoon of dye with the developer and then mixed it with a hair mask, resulting in a vibrant pink shade. Even with such a small amount of dye on my hair, it lasted for exactly 3-4 hair washes. Due to the small amount of mixing, the dye tube lasted for exactly 3 months.

    reply
    Did you find this review helpful?
  • Purchase confirmed
    Translated review

    I always use this brand of paint. Previously, I had 8/32, which was reddish, and then I tried shade 8/11, which is a very nice, gray ashy color. I will attach a photo! I really liked it!!

    reply
    Did you find this review helpful?
  • Translated review

    I did not have any success in covering my gray hair with this product. It has a strong unpleasant smell that even irritates my eyes. The hair feels unpleasant to the touch after using it and the skin feels slightly "hot" after rinsing. I don't understand why anyone would use this dye... maybe they haven't tried something better. Previously, I used the ammonia-free Echosline Synergy which didn't completely cover the gray hair (but almost, around 90%), but my hair looked great afterwards. The price of both products is similar. I wanted to switch because Synergy now takes a long time to arrive from Europe for certain shades.

    reply
    Did you find this review helpful?
  • Purchase confirmed
    Translated review

    I bought this product for the first time based on reviews. I chose shade 8.44 because I have always been a redhead. I made the right choice, as at first it had a slight reddish tone, but after a few washes it settles into a rich and intense red shade. People around me have noticed that I look brighter. The quality of the dye is great, it doesn't dry out my hair, and the color stays on well. I also purchased a developer from the same brand, with a 3% concentration.

    reply
    Did you find this review helpful?
  • Purchase confirmed
    Translated review

    I bought this based on reviews because I couldn't find my color after using L'Oréal Dia Richesse. The percentage of gray hair increased, and it started to fade quickly. I gave this dye a chance twice. It gives a reddish shade, no matter how you mix it. It turns yellow at the roots. The first time I used 7.00+7.11+6% developer. The first two photos were taken in direct sunlight and without. The second two photos were taken with pure 6.00+6% developer, in sunlight and without. With the 6 shade, it's better, especially when you wash your hair 2-3 times. But the reddish, even red, shade prevails. Ash or calm natural blond doesn't show up. I don't recommend it for gray, porous, and curly hair. There are no questions about the quality of the dye at all. It doesn't dry out the hair and leaves it well-groomed, shiny, and healthy. It fades slowly.

    reply
    Did you find this review helpful?
  • Purchase confirmed
    Translated review

    I have already written a review about this hair dye. But it's so great that I want to write another one.
    This is the product that I have been using for many years, I only use this hair dye.
    It is the best, my hair looks shiny and well-groomed, the color is quite long-lasting... although it does stain the water a little when I wash my hair, but there is no residue on my hair after rinsing. I use the shade 4.17, which is actually a dark chestnut with an ashy undertone...

    reply
    Did you find this review helpful?
  • «
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • »
Free delivery for orders over £19 100% authentic products! Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream

Log in

Password recovery

we will call you back!