Italians know everything about pleasure. Therefore, they create cosmetics for personal care with an extraordinary aroma and velvety effect. In 1876, the Paglieri shop began its history in Alessandria. At first, it was a tiny laboratory, but gradually there were more goods, and new customers appeared.
In 1923, an important event took place – the presentation of the first Felce Azzurra perfume, and three years later, the eponymous talcum powder was released. One bottle contained more than 100 components, no wonder the fragrance has become a classic. The composition is kept secret until now, considering it a family heritage. But the main thing is that it was the beginning of a new perfumery brand, Felce Azzurra. The next milestone was the Beauty Bath eau de toilette for women. In the 30s, the Velluto di Hollywood face powder was released.
In 1996, the company received international quality certificates, which confirmed the high standards for selecting raw materials and finished products. Love for scents has found its embodiment in the next Body Care collection of shower gels, shampoos, and weightless bath foams. Even later, the brand introduced a series of household compositions: laundry detergents and liquids for cleaning various surfaces. The signature scent gradually penetrated every corner of the house.
Features of Felce Azzurra goods
Each product of this trademark embodies the Italian tradition of relaxation, emotional calmness and well-being. Laundry gels, rinses, and other formulas from the assortment have unique aromas that help create a special atmosphere in the house.
Distinctive features of the products of the Italian brand are the following:
minimum negative impact on the environment during the production;
the absence of components that can cause an allergic reaction in the composition of personal hygiene products;
no parabens, silicones, sulfates in the final goods;
a separate line of Felce Azzurra compositions for sensitive skin;
quality control – testing raw materials, physical, chemical, and microbiological analysis of goods;
stylish packaging design, the unusual appearance of bottles, original brand advertising.
The manufacture of hygiene compositions Felce Azzurra complies with the quality standard ISO 9001:2015, with careful control of raw materials and technological processes.
Design and advertising have always been critical for the brand. Its goods were advertised by Hollywood stars at various times. Later, the famous Italian illustrator Gino Boccasile drew posters for the trademark. The main task was to show the beautiful bodies of those who buy and use its cosmetics.
Now, you can buy Felce Azzurra compositions in MAKEUP online store at an affordable price. Read our comprehensive descriptions and customers' reviews to choose what you need. You are welcome to place your order now, and we will process it quickly, and our courier will deliver it to the required address in the shortest terms.