Women's Eau de Toilette

It is difficult to imagine the modern world without an abundance of perfume houses that regularly release interesting scents, right? Women’s eau de toilette is one of the most common cosmetic products that can be found on every girl's shelf. But have you ever thought about its history? Spoiler: it’s one of the most ancient developments!

The Emergence of the Magic Elixir: Return to the Roots

The definition of "women's eau de toilette" appeared much later than the product itself. Even in ancient times, girls independently invented aromatic mixtures from natural oils and plants. According to legend, it was thanks to her unique scent that Queen Cleopatra was able to win the love of Marcus Aurelius. We will never know if this is true, but it was then that the first prototypes of modern perfumes appeared, which we use now.

The name of the product was invented in the Napoleonic era. Even being in exile on St. Helena Island, the great commander maintained his hygiene by actively using cologne. However, it quickly ended. Then Napoleon decided to dilute the perfume with water to get a less saturated but odorous substance. So, he was the first to invent the name, and modern manufacturers still keep the tradition.

Development of Women’s Eau de Toilette & Its Unique Characteristics

Until the beginning of the 20th century, this formula was considered a diluted perfume, but in 1920, the Givenchy fashion house completely changed the public's perception of this product. The brand released a light, discreet fragrance, later becoming the benchmark for other cosmetic companies. So, what are the main peculiarities of women’s eau de toilette?

• contains from 4% to 10% aromatic substances and is less concentrated than perfume;
• includes from 7% to 10% oils;
• has a light unobtrusive aroma;
• low resistance: it lasts on the skin for several hours.

Such fragrances are the best solution for hot weather, when people mostly prefer light and unobtrusive scents. As a rule, companies produce floral, fruity, and citrus fragrances that literally breathe freshness. The most famous manufacturers of women’s eau de toilette are corporations like Givenchy, Chanel, Lanvin, Dolce & Gabbana, and Escada. 

It is worth noting that almost every company that develops perfumes also releases a lighter version, which is considered an excellent option to complete the daytime look. You can now find your perfect fragrance for any taste and budget! Would you prefer sweet, bitter, citrus, wood, or oriental flavours? The selection is limitless so that every lady can pick the best alternative.

We provide an exceptional selection of products from the best manufacturers in MAKEUP online store. Every lady can find her perfect women’s eau de toilette. Our website has the largest selection and lowest prices, so check out the range and choose something for yourself or as a gift for your loved ones. Fast delivery and lovely presents will please every customer! Choose the ideal fragrance and be ready to win hearts!